Product Marketing Director - Corporate Initiatives

At PointClickCare our mission is simple: to help providers deliver exceptional care. And that starts with our people. As a leading health tech company that’s founder-led and privately held, we empower our employees to push boundaries, innovate, and shape the future of healthcare. With the largest long-term and post-acute care dataset and a Marketplace of 400+ integrated partners, our platform serves over 30,000 provider organizations, making a real difference in millions of lives. We also reinvest a significant percentage of our revenue back into research and development, ensuring our employees have the resources to innovate and make a lasting impact. Recognized by Forbes as a top private cloud company and honored as one of Canada’s Most Admired Corporate Cultures, we offer flexibility, growth opportunities, and meaningful work.  At PointClickCare, we empower our people to be the architects of a smarter healthcare future; one that is human-first and accelerated by AI to create meaningful and lasting change. Employees harness AI as a catalyst for creativity, productivity, and thoughtful decision-making. By integrating AI tools into our daily workflows, collaboration is enhanced, outcomes are improved, and every team member has the proficiency to maximize their impact. It all starts with our hiring practices where we uncover AI expertise that complements our mission, and we continue to invest in training and development to nurture innovation throughout the employee journey. Join us in redefining healthcare — so it doesn’t just survive, it thrives. To learn more about PointClickCare, check out Life at PointClickCare and connect with us on Glassdoor and LinkedIn. **Travel to Office expectations** For Remote Roles: If this role is remote, there will be in-office events that will require travel to and from the Mississauga and/or Salt Lake City office. These will include, but not limited to, onboarding, team events, semi-annual and annual team meetings. For Hybrid Roles: If this role is Hybrid, there will be an expectation to reside within commutable distance to the office/location specified in the job listing. This will include, but not limited to, weekly/bi-weekly/monthly events in the office with your specific team. This is a requirement for this role. Position Summary: Reporting to the Senior Director of Product Marketing, the Product Marketing Director – Corporate Initiatives is an innovative, enterprise-minded strategic leader responsible for shaping and advancing the company’s go-to-market point of view across cross-segment and high-impact initiatives. Unlike portfolio-aligned product marketing roles, this leader operates horizontally across the organization to identify evolving market dynamics, regulatory shifts, emerging business opportunities, and enterprise-wide strategic priorities. This role translates complex, multi-audience initiatives into clear problem statements, strategic narratives, and executable go-to-market frameworks. Examples of initiatives may include regulatory changes (e.g., TEFCA), emerging business units (e.g., Life Sciences), cross-segment solutions, integrated data strategies, and other company-wide priorities that require alignment across multiple markets and buyer audiences. This role is the connective tissue between corporate strategy, product direction, and market execution. The successful candidate will define the strategic point of view, determine how initiatives plug into the broader business, and partner with extended teams to develop a plan to operationalize execution, without direct authority over those teams. This position requires strong influence, diplomacy, and enterprise thinking. The ideal candidate understands how to mobilize the organization while being thoughtful about resource constraints and clear about responsibilities and capacity throughout the business.