SEO Country Lead

<p><strong>Join the team redefining how the world experiences design.</strong></p><p>สวัสดี, hey, g'day, mabuhay, kia ora, 你好, hallo, vítejte!</p><p>Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.</p><p><strong>Where and how you can work</strong></p><p>Alongside our global campuses, we also collaborate with talented contractors and freelancers from all over the world to help us achieve our crazy big goals. While we support flexible, remote-friendly ways of working, for this role we’re focusing on Thailand so we can best support our teams and keep collaboration flowing.</p><p><strong>What you’d be doing in this role</strong></p><p>As Canva scales, change continues to be part of our DNA. But we like to think that's all part of the fun. So this will give you the flavour of the type of things you'll be working on when you start, but this will likely evolve.</p><p>At the moment, this role is focused on:</p><ul><li><p>Strategic SEO Leadership — Lead the end-to-end SEO strategy for Thailand across technical, content, and authority pillars. Turn Thai market insights into a focused, high-impact roadmap aligned with Canva’s international growth goals, continuously optimise for the highest ROI, and represent SEO as a core strategic growth driver in Thailand’s planning discussions.</p></li></ul><ul><li><p>Team Building &amp; Capability Development — Build and lead a high-performing local SEO team in Thailand as the market scales. Set clear goals and rituals, grow your team’s autonomy and impact, and foster a culture of ownership, curiosity, and experimentation within the Thailand organisation.</p></li></ul><ul><li><p>Market Expertise &amp; Competitive Intelligence — Become Canva’s definitive expert on Thailand’s search landscape — platforms, user intent, competitors, and trends. Analyse Thai search behaviour and market signals to uncover new opportunities, validate local hypotheses with data, and directly influence the Thailand roadmap.</p></li></ul><ul><li><p>Content &amp; Localisation Strategy — Partner with localisation and design teams to deliver culturally resonant, Thai-language content that reflects local search behaviour. Prioritise high-impact categories, blend localisation with bespoke creation, and leverage global systems to maximise impact in Thailand.</p></li></ul><ul><li><p>Technical Excellence &amp; Link Building — Maintain strong technical foundations for the Thai market, including site speed, indexation, structured data, hreflang, and mobile optimisation. Collaborate with technical specialists and local partners to strengthen authority signals and drive sustainable growth.</p></li></ul><ul><li><p>Performance Analytics &amp; Reporting — Define Thailand-specific KPIs aligned to both SEO and business goals, track performance across sessions, signups, returning users, and visibility, and communicate insights clearly to Country and Central stakeholders — highlighting wins, learnings, and pivots.</p></li></ul><ul><li><p>Navigating the Evolution of Search &amp; Discovery — Monitor AI search and emerging discovery platforms in Thailand, assess where to double down or pivot beyond traditional SEO, experiment with AI optimisation strategies, and share learnings to strengthen Canva’s global SEO engine.</p></li></ul><p><strong>You're probably a match if</strong></p><ul><li><p>You are deeply embedded in the Thai market — a native Thai speaker with strong business English who genuinely understands how people in Thailand search, create, and consume online. You don’t just translate global strategies — you instinctively know what will (and won’t) resonate locally, and you can bridge Thai market nuance with Canva’s global growth ambitions.</p></li></ul><ul><li><p>You think like a strategist, not just an executor — you assess markets from first principles, pressure-test opportunities, and build bespoke strategies instead of c ... (truncated, view full listing at source)