SEO Generalist - Germany (12 month contract)

<p><strong>Join the team redefining how the world experiences design</strong></p><p>Hey, g'day, mabuhay, kia ora, 你好, hallo, vítejte!</p><p>Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.</p><p><strong>Where and how you can work</strong></p><p>Alongside our global campuses, we also collaborate with talented contractors and freelancers from all over the world to help us achieve our crazy big goals. While we support flexible, remote-friendly ways of working, for this role we’re focusing on Berlin so we can best support our teams and keep collaboration flowing.</p><p>This role is a 12-month contract working full-time hours.</p><p><strong>About the team</strong></p><p>The International SEO team sits at the intersection of the Growth SuperGroup and the International SuperGroup. It plays a critical role in helping users across the globe discover Canva through search. We work across markets, languages, and content surfaces — from templates to landing pages — driving both top-of-funnel growth and long-term user value. Our team thrives on combining craft excellence with systems thinking, making SEO a force multiplier for international impact.</p><p><strong>About the role</strong></p><p>As a SEO Specialist for Germany, you'll contribute to core aspects of SEO — from hands-on content creation and localized research to running link building campaign, all the way to performance monitoring and reporting.</p><p>You’ll collaborate closely with the SEO Country Lead and regional teams to produce high-quality, search-optimized content that meets local user needs and aligns with global strategies. This role is ideal for someone early in their SEO journey who’s looking to develop strong technical foundations, grow their strategic thinking, and build toward increased ownership and leadership over time.</p><p><strong>What you’ll be doing</strong></p><p>As Canva scales change continues to be part of our DNA. But we like to think that's all part of the fun. So this will give you the flavour of the type of things you'll be working on when you start, but this will likely evolve.</p><p>At the moment, this role is focused on:</p><p><strong>Outreach &amp; Link Building</strong></p><ul><li>Support Canva in identifying relevant external websites and partners for link-building opportunities and conduct outreach using tailored messaging aligned with Canva’s brand and ethical standards.</li><li>Maintain accurate documentation and tracking of campaigns, link quality, and SEO performance metrics, and communicate results to relevant Canva stakeholders.</li><li>Research and build prospect lists using Canva's proven frameworks: guest posting, resource page insertions, broken link building...</li><li>Analyze competitor backlink profiles to uncover replicable opportunities</li><li>Prioritize prospects based on relevance, authority, and likelihood of success</li><li>Ensure all SEO activities adhere strictly to white-hat link-building practices and Canva’s quality guidelines.</li></ul><p><strong>Content Creation &amp; Optimization</strong></p><ul><li>Support the creation, optimisation, and publication of SEO-driven content for Canva’s key landing pages and blog posts in German.</li><li>Use local insights, keyword research, and SEO tools to identify content opportunities that drive traffic, visibility, and engagement across priority pages.</li></ul><p><strong>User Experience &amp; Innovation</strong></p><ul><li>Bring a user-first perspective to SEO initiatives, proactively identifying opportunities to improve the search-to-conversion experience.</li><li>Propose creative solutions and fresh ideas that enhance how German users discover and engage with Canva.</li><li>Question existing approaches constructively and suggest improvements based on user behavior observations.</li></ul><p><strong>Cross-Functional Collaboration</strong></p><ul><li>Collaborate with C ... (truncated, view full listing at source)