Growth Associate, Search Engine Marketing (SEM) MarketingSan Francisco, CA

Current Openings Growth Associate, Search Engine Marketing (SEM) Growth Associate, Search Engine Marketing (SEM) About Rippling Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system. Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365—all within 90 seconds. Based in San Francisco, CA, Rippling has raised $1.4B+ from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock—and was named one of America's best startup employers by Forbes. We prioritize candidate safety. Please be aware that all official communication will only be sent from @Rippling.com addresses. About the role At Rippling, the growth team is the tip of the spear of revenue generation. Our team’s job is to maximize revenue by efficiently driving sales demos. We do that by running marketing experiments across multiple channels, then rapidly scaling the ones that work.  Mamoon Hamid, a partner at Kleiner Perkins, recently said that “Rippling’s growth is in the 1% of the 1%. At their scale, they are one of the fastest growing companies in the world.”  In this role, reporting to our Director, Search Engine Marketing, you’ll be part of the foundation of the highest investment channel - Search Engine Marketing (SEM). As a member of our broader growth team, you’ll work with the SEM team to further expand and optimize SEM for all of our verticals, while also exploring new and creative ways to inflect growth. This role is highly cross-functional - you’ll partner with our go-to-market, growth engineering, marketing operations, and analytics teams (among others), in order to deliver top-notch results. It is a once in a lifetime opportunity to be part of a fast growing, world class Growth Marketing team. What you will do Work with the team to develop best practices and new ways to successfully manage the entire SEM program Experiment with new approaches and tactics within SEM, leveraging new platform tools, bidding and keyword strategies, and ad content Partner with our WebOps team to experiment with new landing page content, format, and designs, improving conversion from click to lead to ARR Dive deeply into all data to find opportunities and build projects to leverage those opportunities Help build and maintain dashboards and reporting to enable the team to further expand the program What you will need 4+ years of experience doing both quantitative and qualitative work in a fast-paced environment SEM expertise: you have a great understanding of Search Engine Marketing and have worked with strong teams in preferably B2B SaaS. Having experience with Affiliates is a plus. Strong ownership mindset: motivated by the idea of owning a number, and are not afraid to step up to big challenges. You have a growth mindset and readily look for feedback on how to improve. Cross-functional communicator: you communicate proactively and effectively, marshaling internal and external resources to keep operations running smoothly Bias to action: You’ll constantly try new growth ideas in this role; you have a bias to action and learning. Structured, data-driven problem-solving: you are able to analyze and design solutions to ambiguous problems in ambiguous environments. You have the ability to analyze data to uncover insights, in SQL or Excel, and are adept at clearly explaining your analysis and conclusions. Hackiness and creativity: You’re constantly generating new ideas to test and you do whatever it takes to get your projects over the finish line. Experience on Affiliate marketing is a plus Additional ... (truncated, view full listing at source)