Growth Product Marketing Manager

Growth Product Marketing Manager TL;DR: Lovable is looking for a senior Growth Product Marketing Manager to own the SMB customer journey from free user to paying customer to expanded account. You'll be the glue between product, lifecycle marketing, in-product messaging, and sales—ensuring every touchpoint works in concert to drive conversion and expansion. This isn't a traditional product marketing role. You won't be writing press releases or managing analyst relations. You'll be orchestrating the customer experience across channels, creating content that gets deployed everywhere from emails to paid ads to sales decks, and building deep expertise in what makes SMB users tick. WHY LOVABLE? Lovable lets anyone and everyone build software with any language. From solopreneurs to Fortune 100 teams, millions of people use Lovable to transform raw ideas into real products - fast. We are at the forefront of a foundational shift in software creation, which means you have an unprecedented opportunity to change the way the digital world works. Over 2 million people in 200+ countries already use Lovable to launch businesses, automate work, and bring their ideas to life. And we’re just getting started. We’re a small, talent-dense team building a generation-defining company from Stockholm. We value extreme ownership, high velocity, and low-ego collaboration. We seek out people who care deeply, ship fast, and are eager to make a dent in the world. WHAT YOU'LL OWN Journey Orchestration - Serve as the single point of accountability for the SMB customer journey across product, lifecycle, in-product messaging, and sales - Ensure messaging and experience are coherent across touchpoints—what a user sees in-app should reinforce what they receive via email and hear from sales - Identify gaps and friction points in the journey; work cross-functionally to close them - Define and optimize the paid-to-paid expansion paths Content Development - Create high-quality content (video scripts, written pieces, case studies, landing pages) for the SMB audience - Build content as a system—assets that can be repurposed across lifecycle emails, paid performance campaigns, in-product messaging, and sales enablement - Own the production of customer stories and proof points that resonate with SMB buyers - Partner with creative resources as needed, but be comfortable producing work directly Lifecycle Messaging - Own email and in-product communication strategy from signup through expansion - Build trigger-based campaigns tied to usage milestones, feature adoption, and expansion signals - Partner with product to design upgrade prompts and in-app moments that feel helpful, not pushy - Continuously test and optimize messaging for conversion impact SMB User Expertise - Become the internal authority on the SMB user: their goals, constraints, buying process, and decision-makers - Conduct ongoing user research to deepen understanding of this audience - Translate insights into actionable guidance for product, sales, and marketing - Define product-qualified lead (PQL) criteria in partnership with sales and product Sales Enablement & Narrative - Develop the core story for why users should move from free to paid, and from self-serve to sales-assisted - Create sales assets: decks, one-pagers, talk tracks, videos, objection handling - Partner with sales to refine the narrative based on what's working in real conversations - Ensure sales has a steady stream of relevant content to use in outbound and deal conversations Pricing & Packaging - Partner with product and finance to evolve plan structure as needed - Develop positioning for each pricing tier based on jobs to be done - Contribute to experiments on pricing pages, trial structures, and feature gating WHAT YOU WON'T OWN - Enterprise deal support and sales enablement (different motion, different stakeholders) - Brand marketing and awareness campaigns - Demand generation strategy and paid acq ... (truncated, view full listing at source)