Enablement & Adoption Specialist

Enablement & Adoption Specialist Who are we? Our mission is to scale intelligence to serve humanity. We’re training and deploying frontier models for developers and enterprises who are building AI systems to power magical experiences like content generation, semantic search, RAG, and agents. We believe that our work is instrumental to the widespread adoption of AI. We obsess over what we build. Each one of us is responsible for contributing to increasing the capabilities of our models and the value they drive for our customers. We like to work hard and move fast to do what’s best for our customers. Cohere is a team of researchers, engineers, designers, and more, who are passionate about their craft. Each person is one of the best in the world at what they do. We believe that a diverse range of perspectives is a requirement for building great products. Join us on our mission and shape the future! ROLE OVERVIEW As the Enablement & Adoption Specialist at Cohere, you will own and pioneer the Partner Enablement strategy for our cutting-edge frontier AI enterprise platform. This role is critical in designing and building scalable enablement programs from the ground up, architecting frameworks that empower partners to successfully sell, implement, and support Cohere’s solutions. Reporting directly to the Enablement & Adoption Lead, you will collaborate closely with the broader Enablement & Adoption team and Partner team to align initiatives with partner success outcomes, driving long-term partner growth. This position demands thought leadership, innovation, and a willingness to redefine partner enablement for frontier AI technologies. KEY RESPONSIBILITIES - Pioneer and execute a comprehensive, innovative partner enablement strategy, including scalable onboarding processes, certification frameworks, and continuous learning paths tailored for Cohere solutions. - Develop a deep expertise in Cohere’s agent foundry North and Cohere models, with the ability to become a subject matter expert and confidently articulate value propositions, use cases, and technical capabilities to partners and internal stakeholders. - Develop tiered, industry-leading certification programs to validate partner expertise across sales, technical domains, setting new standards for partner competency in Cohere solutions and Generative AI. - Build next-generation co-selling frameworks (e.g., joint value propositions, partner playbooks) and foster cross-functional partnerships with Go-To-Market (GTM), Product Marketing, Product Management, and Forward Deployed Engineering teams to align enablement content with market positioning, product roadmaps, and technical implementation needs. - Design globally scalable enablement blueprints and frameworks that adapt to diverse user profiles, regional markets and partner segments, ensuring consistent competency development worldwide - Collaborate with the broader Enablement & Adoption team to distill adoption best practices, customer insights, and training methodologies from Cohere’s internal and direct customer engagements, adapting these learnings into partner-facing enablement strategies. Partner with the Partner Delivery Managers to build and deploy training. Be a thought partner/ advisor to partners to define their Cohere enablement journey. - Create and maintain dynamic, engaging live and digital training programs, enablement assets, and certification resources to drive self-service enablement and partner competency, leveraging emerging technologies for delivery. REQUIRED SKILLS & EXPERIENCE - Bachelor’s degree in a related field (or equivalent experience); advanced degree preferred. - 8+ years of experience in partner/ sales enablement, strategic partnerships, sales engineering, strategic customer success or strategy & operations within high-tech or enterprise software companies. - Proven track record of building and scaling innovative enablement programs and certification frameworks from the ground up ... (truncated, view full listing at source)