Lead Product Marketing Manager, Pricing and Packaging

<div class="content-intro"><p>GitLab is the intelligent orchestration platform for DevSecOps. GitLab enables organizations to increase developer productivity, improve operational efficiency, reduce security and compliance risk, and accelerate digital transformation. More than 50 million registered users and more than 50% of the Fortune 100* trust GitLab to ship better, more secure software faster.</p> <p>The same principles built into our products are reflected in how our team works: we embrace AI as a core productivity multiplier, with all team members expected to incorporate AI into their daily workflows to drive efficiency, innovation, and impact. GitLab is where careers accelerate, innovation flourishes, and every voice is valued. Our high-performance culture is driven by our <a href="https://handbook.gitlab.com/handbook/values/">values</a> and continuous knowledge exchange, enabling our team members to reach their full potential while collaborating with industry leaders to solve complex problems. <a href="https://www.youtube.com/watch?v=OuZIb5zszQI">Co-create the future with us</a> as we build technology that transforms how the world develops software.</p> <p>*<em>Fortune 500® is a registered trademark of Fortune Media IP Limited, used under license. Claim based on GitLab data. Fortune 100 refers to the top 20% ranked companies in the 2025 Fortune 500 list, published in June 2025. Fortune and Fortune Media IP Limited are not affiliated with, and do not endorse products or services of GitLab.</em></p></div><h2><strong>An overview of this role</strong></h2> <p>As the Lead Product Marketing Manager for Pricing and Packaging, you'll be the bridge between GitLab's pricing strategy and sales execution. You'll translate our pricing and packaging structure into clear, compelling narratives and practical enablement that helps sales teams confidently explain value, recommend the right options, and navigate pricing conversations with prospects, partners, and customers.</p> <p>Your primary focus is reducing the friction that pricing questions create in the field. You'll build playbooks, messaging frameworks, tier differentiation guidance, objection handling, and value quantification tools that make pricing changes easier to understand and easier to sell across self-serve, sales-assisted, and enterprise segments.</p> <p>You'll partner closely with product management, sales leadership, finance, revenue operations, and other Product Marketing Managers to understand pricing updates, gather feedback on what's not working, and turn pricing changes into clear customer-facing value propositions and internal guidance.</p> <p>In your first year, you'll build comprehensive pricing enablement that reduces sales questions and deal-cycle friction, develop competitive pricing narratives that reinforce GitLab's differentiated value, and create ROI and total cost of ownership assets that support value-based conversations tied to platform consolidation and AI-powered productivity.</p> <p>Some examples of our projects:</p> <ul> <li>Creating comprehensive pricing playbooks, deal guides, and objection handling frameworks that address common questions about pricing and packaging.</li> <li>Launching pricing and packaging updates with sales training, customer-facing messaging, and supporting assets that help teams communicate changes clearly.</li> </ul> <h2><strong>What you'll do</strong></h2> <ul> <li>Lead go-to-market strategy and sales enablement for GitLab's pricing and packaging across our product portfolio, creating messaging frameworks, sales plays, and guidance that help sales teams navigate pricing conversations across self-serve, sales-assisted, and enterprise segments.</li> <li>Partner with product management, sales leadership, finance, revenue operations, and other Product Marketing Managers to understand pricing and packaging changes, surface friction points from the field, and translate internal decisions into clear customer-facing value stori ... (truncated, view full listing at source)