SMB Growth Manager, Madrid (12-Month Contract)

<p><strong>Join the team redefining how the world experiences design.</strong></p><p><strong>Hey, g'day, mabuhay, kia ora, 你好, hallo, vítejte!</strong></p><p>Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.</p><p><strong>Where and how you can work</strong><br> Alongside our global campuses, we also collaborate with talented contractors and freelancers from all over the world to help us achieve our crazy big goals. While we support flexible, remote-friendly ways of working, for this role we're focusing on Madrid so we can best support our teams and keep collaboration flowing.</p><p><strong>About the Group/Team</strong><br> In this role, you’ll be at the intersection of Community and Marketing. Community has always been at the heart of Canva, fuelling all the strong brand loyalty we’ve built over the years. To ensure success in Spain, this role is essential in driving the awareness and adoption of Canva among SMBs.</p><p><strong>About the Role/Specialty</strong><br> As Canva’s SMBs Community Manager in Spain, you will design and deliver strategies that connect small business owners, entrepreneurs, and solopreneurs with Canva-helping them discover the value of our platform, engage deeply with our community, and become passionate advocates for our brand, product and mission.</p><p><strong>What you’ll do</strong></p><ul><li><p>Community Program Management: Lead the growth and engagement of Canva’s Spain SMBs community, scaling peer-to-peer advocacy through Canvassadors, local events, and online activations.</p></li><li><p>Events &amp; Experiences: Organise and facilitate impactful in-person and virtual events (including workshops, networking sessions, and flagship gatherings at our London event space) to showcase Canva’s value for SMBs and drive adoption.</p></li><li><p>Content &amp; Engagement Strategy: Develop and deliver SMB-focused content—case studies, toolkits, webinars, and success stories—that inspire entrepreneurs and highlight Canva’s impact on small business growth.</p></li><li><p>Cross-Functional Collaboration: Partner with Growth Marketing, SEO, Content, and Partnerships teams to design and execute integrated campaigns that convert community advocacy into MAUs and ARR growth.</p></li><li><p>Expand the Canvassador Programme: Recruit, onboard, and empower SMB Canvassadors to act as brand ambassadors—hosting activations, creating content, and fueling grassroots visibility across the Spain.</p></li><li><p>Partnership Development: Build and nurture relationships with SMB networks, accelerators, financial institutions, and government programmes to increase Canva’s credibility and reach in the ecosystem.</p></li><li><p>User Growth &amp; Awareness: Drive MAU growth and paid conversion through data-driven initiatives, ambassador referrals, and partnership activations—tying community activity directly to ARR impact.</p></li><li><p>Market Insights &amp; Storytelling: Act as the local expert on Spain SMB trends, capturing user stories, feedback, and advocacy moments to inform growth strategies and amplify Canva’s brand narrative</p></li></ul><p><strong>What we're looking for</strong></p><ul><li><p>Experience growing and engaging SMB audiences, with a proven track record of driving adoption, retention, and revenue impact through community-led strategies.</p></li><li><p>Deep understanding of the Spain small business and solopreneur landscape—its challenges, ecosystems, and opportunities—paired with experience working in a global organisation.</p></li><li><p>Proven ability to design and scale ambassador programmes, peer-led advocacy, and grassroots campaigns that transform SMB users into passionate brand champions.</p></li><li><p>Skilled at creating and managing partnerships with SMB networks, accelerators, financial institutions, and government programmes to expand Canva’s reach and credibility.</p></li><li><p>Strong e ... (truncated, view full listing at source)