Principal Product Manager

Overview We are seeking a Principal Product Manager to lead the vision, strategy, and execution for the Mobile Messaging channels used inside of Adobe Journey Optimizer and the Adobe Experience Platform. We are looking for an individual with direct, hands-on experience in messaging channels such as WhatsApp for Business, RCS for Business, or SMS . This role requires an outstanding blend of technical expertise, strong business sense, and the ability to manage relationships effectively to drive impactful solutions for our customers. Responsibilities Lead the development and implementation of mobile communication channels inside of Adobe Journey Optimizer. Help craft the vision and strategy for the mobile messaging channels Collaborate with cross-functional teams (Engineering, Design, Product Marketing, Partner teams and Partners) to determine product requirements and ensure flawless execution. Drive the product roadmap, prioritizing initiatives that our customers love and align with Adobe’s strategic goals. Gather feedback from partners and customers to continuously improve product features. Guide cross-functional teams, ensuring strategic clarity and execution excellence Requirements 10+ years of product management experience, with at least 3 years in a principal or lead role. Direct, hands-on experience with one or more messaging channels: WhatsApp for Business, RCS for Business, or SMS. Proven track record in leading products and programs, especially in marketing technology, enterprise SaaS, or workflow platforms. Strong technical fluency—comfortable discussing APIs, data pipelines, orchestration frameworks, and AI model integration. Outstanding communication and presentation abilities, with experience presenting to senior leadership and external customers. Ability to thrive in a fast-paced, dynamic environment and work effectively in a matrixed organization. BA/BS in Computer Science or a comparable area required; MBA or equivalent experience preferred. About Adobe Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity. Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. Let’s Adobe together At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create. Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more. Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015. AI Use Guidelines for Interviews: Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or app ... (truncated, view full listing at source)