Customer Innovation Product Manager

The Opportunity Adobe Firefly Enterprise is redefining how global brands create, scale, and govern content through generative AI. We are building a customer-embedded product innovation engine – one that rapidly prototypes, validates, and scales generative AI workflows with the world’s most influential brands. As a Product Manager, Customer Innovation (Forward Deployed), you will partner directly with Fortune 500 creative, marketing, and content teams to uncover high-value opportunities, design 0→1 GenAI solutions, validate real-world feasibility, and translate customer insights into product strategy. This hybrid role combines AI product strategy, rapid experimentation, customer discovery, and hands-on collaboration with engineering. You will move seamlessly between creative ideation, technical feasibility, real-world business value, and iterative product refinement. You will play a critical role in shaping the future of Firefly Enterprise. What You’ll Do Customer-Embedded Product Discovery Lead discovery with enterprise customers to understand creative workflows, content ops challenges, and GenAI opportunities. Identify high-value use cases through structured problem framing, journey mapping, and experimentation planning. Translate ambiguous customer needs into clear hypotheses, success metrics, and value propositions. 0→1 Product Innovation Partner with Forward Deployed Engineers to design and deliver rapid prototypes, proofs-of-concept, and early-stage GenAI apps. Develop user flows, prompts, and interaction models for Firefly-based creative automation workflows. Validate product-market fit by running iterative test cycles with real campaigns and creative pipelines. Solution Accelerators & Roadmap Influence Convert discovery insights and working prototypes into product requirements, PRDs, and roadmap recommendations for the core Adobe Product team. Identify common patterns and needs across customers to inform platform investments and Solution Accelerators. Act as a bridge between customers and Adobe’s Product, Engineering, and Research teams. Strategic Communication & Value Narrative Present findings and recommendations to C-level stakeholders, both customer and internal. Build clear, compelling narratives around GenAI opportunity spaces, results, and future direction. Influence roadmap decisions through quantified insights, adoption data, and value realization metrics. Cross-Functional Leadership Partner closely with AI Engagement Managers, Forward Deployed Engineers, Product, and Engineering. Ensure customers experience clarity, speed, and consistent communication throughout their innovation journey. Drive alignment between customer value and Adobe’s long-term product vision. What You Bring Required 7+ years in Product Management, Applied AI, Innovation, or adjacent hybrid roles. Experience launching AI/LLM-powered products or 0→1 features. Ability to translate enterprise challenges into actionable product direction. Comfort working in highly ambiguous, fast-paced customer environments. Strong storytelling, executive communication, and structured thinking. Familiarity with creative workflows, content automation, or marketing tech. Preferred Experience in Forward Deployed, Solutions PM, or Field PM roles. Background in AI consulting, innovation labs, or strategy (McKinsey/BCG/Bain/Accenture). Familiarity with Adobe Creative Cloud, Firefly, AEM, or similar ecosystems. Success Looks Like High-signal product insights adopted into Firefly/GenStudio roadmaps. Multiple validated prototypes that drive real customer adoption within weeks. Improved customer value realization and ARR through better product alignment. Strong, consistent pattern detection and scalable solution frameworks. About Adobe Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe F ... (truncated, view full listing at source)