Creative Director, Social Tone & Voice

Our Company Changing the world through digital experiences is what Adobe is about. We give everyone—emerging artists to global brands—the tools they need to design and deliver exceptional creative work. We’re passionate about empowering people to create visually powerful content and helping brands connect authentically across every screen. The Opportunity We’re looking for a Creative Director for Social who is equal parts writer, satirist, cultural observer, and comedic architect. This isn’t a “social copywriter” job. This is for someone who understands the craft of writing for the internet at a professional level: short-form scripts, comedic beats, fast-pivot ideation, that can translate across TikTok, Reels, YouTube Shorts, and emerging formats. If you’ve written for broadcast comedy institutions or satire-heavy social platforms—or a portfolio that demonstrates similar rigor, timing, and imagination—you’ll feel at home here. This role will shape the voice of Adobe’s social ecosystem through original ideas and comedic story instincts, while collaborating with creators, editors, strategists, and production partners to bring the work to life. What You’ll Do Develop scripts, sketches, formats, and recurring characters that can anchor new social programming. Elevate Adobe’s brand presence by applying comedic timing, social literacy, and cultural fluency to campaign moments and always-on content. Translate insights and trends into ideas that feel original, sharp, and shareable. Partner with Creative, Influencer, and Production teams to shape ideas that resonate with key Adobe social audiences. Maintain a strong bar for creative excellence and writing quality across all social channels. What You’ll Bring A proven portfolio of comedic writing across short-form video, sketch, and satire Professional experience writing for platforms like The Onion, SNL, late-night shows, digital satire studios, or equivalent environments. Strong understanding of social platforms, social pacing, and writing for visual comedic timing. Ability to write scripts that are concise, funny, unexpected, and deeply internet-native. Experience developing franchises, pilots, and characters. Ability to collaborate with creators and performers, guide tone, and iterate quickly. Comfort working in a fast environment with changing inputs and high creative expectations. A passion for culture, comedy, and storytelling with a sharp editorial point of view. Preferred Qualifications Experience in both writer’s-room and social-native environments. Strong grasp of Adobe tools and generative workflows is a plus. A point of view on where internet humor is going and how brands should adapt. About Adobe Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity. Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. Let’s Adobe together At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create. Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, r ... (truncated, view full listing at source)