Digital GTM Manager

Our Company Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! The Opportunity The Digital GTM Manager is responsible for translating global business strategy into actionable, sales-driving plans for the EMEA region, that maximise Net New Annual Recurring Revenue (ARR) for Adobe’s Digital Media products used by creative professionals worldwide. Sitting within the EMEA GTM Digital team, this role is for a customer-focused, data-informed professional who challenges the status quo to drive transformation. You will take smart risks, seek innovation, and implement strategies at scale to improve customer experiences, accelerate new customer acquisition, and increase retention. Partnering closely with marketing, Adobe.com, product, and global teams, you will lead cross-functional initiatives and define, document, and implement the strategic priorities within EMEA. Through advanced analytical and critical thinking, you will generate business-critical insights that develop EMEA roadmaps, influence global strategy, and turn insight into impact through strong collaboration. What You'll Do Analyze and forecast key business metrics across countries, products and purchasing journeys to identify trends and inform strategic decisions. Build business cases and recommendations to drive net new ARR through acquisition, free-to-paid acquisitions, upgrades and retention. In the detail of all our customer experiences, finding opportunities for engagement and sales improvements, and collaborate with multi-functional teams to deliver against long-term customer growth goals. Partner with Marketing to define and operate campaign frameworks that deliver best in class customer acquisition. Apply deep understanding of EMEA market nuances to optimize performance, setting out and reaching country specific goals. Hold other teams cross-functional teams accountable for delivering against targets required to achieve regional Net New ARR goals. Establish and continue to develop expertise in the creative professional audience. Provide insights back to Product teams that result in improved product capabilities and experiences. Monitor and understand the competitor landscape and its impact on our digital strategy and performance. Develop and maintain positive relationships with worldwide peers and collaborators to evaluate efficiency of programs and the impact of operational strategies. Develop pricing, promotional, and introductory offer recommendations grounded in data and commercial impact. What You Need to Succeed Proven experience owning a commercial or sales target and driving cross-functional delivery Strong analytical capability, with experience working with large datasets and translating insights into clear recommendations Excellent communication and storytelling skills, with the ability to influence senior team members Experience operating effectively in a complex, matrixed, international organisation Extensive eCommerce and digital GTM experience within a consumer context Strong understanding of acquisition, lifecycle marketing, segmentation, and retention levers High commercial competence and a customer-first attitude Experience with Adobe products or a strong willingness to learn As our many awards will tell you, at Adobe you’ll be immersed in an exceptional work environment that is recognized around the world. You’ll be surrounded by colleagues wh ... (truncated, view full listing at source)