Senior Event Marketing Manager, ANZ

Our Company Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! The opportunity We’re looking for a Senior Event Marketing Leader to own strategy and execution for a portfolio of high-impact events that support regional and enterprise GTM priorities. This role is ideal for a seasoned marketer who brings a strong strategic lens, executive presence, and operational rigor—someone who can influence senior stakeholders, lead complex programs end-to-end, and elevate how events drive pipeline, revenue, and customer engagement. You’ll serve as a trusted partner to sales leadership, field marketing, and cross-functional teams, translating business priorities into scalable, measurable event programs and experiences while continuously raising the bar on quality and impact. What You’ll Do Own the event strategy and execution for a portfolio of high-impact programs, including third-party sponsorships, Adobe-led flagship events and technical/solution-focused experiences. Lead end-to-end planning and delivery of complex, multi-stakeholder events, ensuring alignment to GTM priorities, flawless execution, and adherence to Adobe brand and experience standards. Partner closely with sales leadership and field marketing to shape event strategies that support regional business goals, target account engagement, and pipeline acceleration. Serve as the primary point of contact for senior internal stakeholders, providing clear communication, recommendations, and performance insights. Own budget planning and oversight across the event portfolio, including forecasting, contract negotiation, and ROI optimization. Lead and manage external agencies, production partners, and vendors, setting clear expectations and holding partners accountable to quality, timelines, and outcomes. Define and deliver customer journeys and experiences that deepen relationships, strengthen Adobe’s brand, and drive long-term customer value. Establish and track success metrics, including pipeline contribution, engagement, and ROI; deliver post-event analysis and strategic recommendations. Identify opportunities to standardize processes, scale best practices, and mentor junior team members or extended teams, elevating overall event maturity. What You'll Need to Succeed 10+ years of experience leading event or field marketing programs in a B2B tech, SaaS, or enterprise environment. Proven track record of owning large, complex event portfolios with measurable impact on pipeline, revenue, and customer engagement. Demonstrated ability to operate at both strategic and executional levels, setting direction while ensuring operational excellence. Strong experience partnering with sales leaders and senior stakeholders, with confidence presenting plans, insights, and recommendations. Expertise in budget management, vendor negotiation, and agency leadership across high-dollar, high-visibility programs. Exceptional program and project management skills, with the ability to manage multiple concurrent initiatives across regions or segments. A creative, customer-first mindset with a passion for delivering premium, differentiated experiences. Comfortable thriving in fast-paced, ambiguous environments and leading through influence rather than authority. Excellent communication, negotiation, and problem-solving skills with an executive presence. Adobe for All Adobe strives to create an environment ... (truncated, view full listing at source)