Director, Product Management - GenStudio Ad Trafficking & Activation

Our Company Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! About the Role Adobe GenStudio is reimagining how marketing teams operate by leveraging GenAI to transform content creation, distribution, and optimization across performance marketing & demand generation, growth, and content marketing. As Director of Product Management for GenStudio Ad Trafficking & Activation, you will define and drive the strategic vision for how marketing content gets published, personalized, and optimized across every channel at enterprise scale. You will be responsible for building AI-powered systems that enable dynamic creative optimization (DCO), multi-channel orchestration, real-time personalization, and seamless activation across paid media, retail media networks, DSPs, email systems, social platforms, and emerging channels. This is a highly visible, executive-level leadership role that requires deep expertise in marketing technology ecosystems, programmatic advertising, personalization engines, and the ability to leverage GenAI to reimagine how brands activate campaigns at scale. You will lead multiple product managers, own a critical pillar of the GenStudio strategy, and work directly with Adobe's most strategic enterprise customers. Why This Role Matters Marketers can now generate hundreds or thousands of creative variations with GenAI—but most struggle to activate them effectively. Channel-by-channel manual publishing doesn't scale. Personalization is siloed. Creative testing takes weeks. Attribution across channels is broken. Dynamic optimization happens in isolated platform walled gardens. GenAI unlocks unprecedented creative velocity, but without intelligent activation and optimization systems, that potential is wasted. This role will define how Adobe helps marketers go from creative concept to optimized, personalized campaigns across every channel—closing the loop between content generation and business outcomes. You'll shape how the world's largest brands activate marketing campaigns, making personalization effortless, optimization continuous, and cross-channel orchestration seamless. What You'll Do Strategic Vision & Leadership Define and own the multi-year product strategy for ad trafficking, dynamic content optimization, and activation capabilities across the entire GenStudio platform Drive alignment across GenStudio modules (Performance Marketing, Content Marketing, CTV, Retail Media) to ensure cohesive activation experiences Partner with GenStudio’s Head of Product and executive leadership to shape go-to-market strategy for Ad Activation and Trafficking. Represent Adobe's vision for AI-powered marketing activation with industry analysts, at major conferences, and in strategic customer engagements Own business outcomes including revenue targets, customer adoption metrics, and competitive win rates for your product area Dynamic Creative Optimization Platform Build GenAI-powered DCO capabilities that automatically personalize creative across audience segments, contexts, and channels Design systems that test and optimize hundreds of creative variations simultaneously, learning what works and automatically allocating budget to winning variations Develop real-time optimization engines that adapt creative based on performance signals, audience behavior, and contextual factors Cross-Channel Activation & Orchestration Design activ ... (truncated, view full listing at source)