Director, Global Talent Attraction & Employer Brand

<div class="content-intro"><h2 data-pm-slice="1 1 []">About Crunchyroll</h2> <p>Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.</p> <p>Join our team, and help us shape the future of anime!</p></div><h3><strong>About the Role</strong></h3> <p>Crunchyroll is building the global home for anime. As we expand across markets and platforms, we are seeking a Director, Talent Attraction Employer Brand to architect and activate a world-class talent narrative that reflects our brand, strengthens proactive talent pipelines, and elevates the end-to-end candidate experience globally.</p> <p>This leader will own Crunchyroll’s global Employer Value Proposition (EVP) strategy, talent marketing ecosystem, emerging and early career programming, and candidate experience journey design. The role sits at the intersection of brand, talent acquisition, culture, and growth and will ensure our employer brand is both globally consistent and locally relevant across international markets.</p> <p>This role will also explore and apply innovative approaches, including the thoughtful use of Generative Artificial Intelligence, to modernize talent attraction, personalize candidate engagement, and enhance content creation and sourcing strategy in a responsible and brand-aligned manner.</p> <h2> </h2> <h2><strong>Key Responsibilities</strong></h2> <h3><strong>Talent Attraction Employer Value Proposition Strategy</strong></h3> <ul> <li>Develop and continuously evolve Crunchyroll’s global Employer Value Proposition aligned to corporate strategy and brand positioning.</li> <li>Translate the EVP into structured messaging frameworks supporting technical, corporate, executive, and campus hiring.</li> <li>Ensure the employer brand is thoughtfully localized across international regions while maintaining global brand consistency.</li> <li>Partner closely with Corporate Communications and Brand Marketing to align consumer and employer brand storytelling.</li> <li>Strengthen Crunchyroll’s differentiation in competitive technology, creative, and global talent markets.<br><br></li> </ul> <h3><strong>Talent Social, Digital Innovation Strategy</strong></h3> <ul> <li>Own strategy and activation across talent-focused social platforms, including LinkedIn, Instagram, and emerging channels.</li> <li>Develop and execute a global talent content calendar showcasing Crunchyroll’s culture, creators, fandom, and growth story.</li> <li>Identify opportunities to responsibly leverage Generative Artificial Intelligence to:</li> <ul> <li>Enhance talent content creation and localization</li> <li>Personalize candidate engagement at scale</li> <li>Support proactive sourcing and pipeline development</li> <li>Improve audience targeting and campaign effectiveness</li> </ul> <li>Establish performance metrics and continuously optimize engagement, reach, and conversion.<br><br></li> </ul> <h3><strong>Emerging Early Career Programs</strong></h3> <ul> <li>Design, launch, and scale a formalized internship and emerging talent program with a sustainable operating model.</li> <li>Build structured pipelines into full-time roles and support global expansion of the program.</li> <li>Develop university partnership strategy, access initiatives, and program branding.</li> <li>Implement structured onboarding, mentorship, and conversion pathways to support long-term retention.<br><br></li> </ul> <h3><strong>Candidate Experience, Referral Mobility Strategy</strong></h3> <ul> <li>Own and design the end-to-end candidate experience across functions and regions, ensuring consistency, clarity, and brand alignment.</li> <li>Define experience standards, communicatio ... (truncated, view full listing at source)