LATAM Marketing Research Lead

<p><strong>Join the team redefining how the world experiences design.</strong></p><p>Hello, g'day, mabuhay, kia ora, 你好, hallo, vítejte!</p><p>Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.</p><p><strong>Where and how you can work</strong></p><p>Our flagship office is in Sydney, Australia, but we've made our way from down under, to a hub in San Francisco, which is now home to our US operations. We offer flexibility in how and where you work. We trust our Canvanauts to choose the balance that empowers them and their team to achieve their goals.</p><p><strong>What you’d be doing in this role</strong></p><p>As Canva scales change continues to be part of our DNA. But we like to think that's all part of the fun. So this will give you the flavour of the type of things you'll be working on when you start, but this will likely evolve.</p><p>At the moment, this role is focused on:</p><ul><li>Inspiring interest in deeply understanding LatAm customers, what motivates them to use our product, and how to build experiences that drive higher satisfaction, ongoing engagement, and retention.</li><li>Understanding the broader LatAm market and competitive landscape, our brand territory and positioning in the region, hone our audience propositions, and work with product, performance, social media, community, and brand marketing teams to develop, test, and measure our brand health, campaign strategy, and plans.</li><li>Developing core frameworks, methodologies, databases, and reporting solutions to support internal decision-making and answer critical business questions specific to LatAm markets.</li><li>Leveraging the power of Canva's data and systems in combination with qualitative and quantitative research to generate hypotheses, plan and deliver high-impact research that drives growth across the region.</li><li>Producing highly actionable and authoritative insights that impact our growth initiatives and marketing strategy for LatAm while balancing business requirements and research rigour.</li><li>Partnering with the Head of Marketing Research to ensure LatAm insights inform global research programs and strategy, while adapting global frameworks to work effectively in LatAm context.</li><li>Building strong relationships with cross-functional stakeholders across LatAm and globally, becoming a trusted advisor on customer insights and market intelligence for the region.</li></ul><p><strong>What we're looking for</strong></p><p>We're looking for an innovator who's willing to roll up their sleeves and get into the details. You're a highly collaborative, effective partner who can influence through smart, thoughtful communication and execution. You have extraordinary communication and storytelling skills with experience presenting to stakeholders at all levels, and you're skilled at addressing both large and small audiences across multiple leadership levels and functions.</p><ul><li>6-8+ years of experience in market research and insights roles, leading quantitative and qualitative primary research that delivers business results</li><li>Deep domain expertise for market research and insights with a mix of qualitative and quantitative research experience, plus knowledge of media effectiveness measurement</li><li>Strong knowledge and experience conducting research across LatAm markets, with cultural sensitivity and understanding of regional nuances</li><li>Ability to break down complex topics into simple solutions, ideas, and actionable outcomes that drive business decisions</li><li>Experience influencing and earning the trust of senior stakeholders and moving business teams to take action based on research insights</li><li>Proven experience in end-to-end research and user-centred design methods, from scoping research questions through to delivering insights and recommendations</li><li>Proficiency with research tools and platforms, data a ... (truncated, view full listing at source)