Off-Page SEO Specialist

Off-Page SEO Specialist Join Apify on our mission to help anyone get more value from the web, so they can automate tasks and spend time on the things that matter most. Apify downloads billions of web pages from all over the world for science https://apify.com/success-stories/helping-the-planet-with-data, market research https://apify.com/success-stories/automated-competitive-intelligence, and finding lost children https://apify.com/success-stories/fighting-child-traffickers-with-technology. We give AI chatbots https://blog.apify.com/intercom-customer-support-ai-chatbot-web-scraping/ the context to interact intelligently, and we're making AI agents https://blog.apify.com/how-to-build-an-ai-agent/ an integral part of the Apify platform. We're looking for an Off-Page SEO Specialist who will own Apify's off-page activities. Someone who will help us get new backlinks, connect us with relevant journalists, and make sure we're visible across different communities, such as Reddit. But it's not just about backlinks anymore. With the increase in traffic from LLMs, it's more important than ever to be mentioned and visible in all relevant places online, such as listicles, roundups, and more. This isn't about blasting generic emails and hoping for the best. You'll build real relationships with the people and publications that matter, create outreach that gets responses, and work with the Content team to develop assets that naturally attract links. WHAT YOU'LL BE WORKING ON: - You'll be part of the SEO team, reporting directly to the SEO Manager, and working closely with Content, Marketing, and DevRel teams. - Plan and execute link building campaigns. You'll develop various strategies for acquiring backlinks. You'll know which pages need links and why, and you'll build campaigns that deliver. Some of these campaigns will also support other SEO campaigns. - Conduct outreach at scale. You'll find prospects, personalize outreach, and manage campaigns. You know how to get replies, not just send emails. - Build relationships with relevant publications and communities. Tech blogs, developer newsletters, SaaS review sites, GitHub communities, Reddit, Hacker News - you'll identify where our audience hangs out and establish Apify's presence there. - Monitor and reclaim backlink opportunities. You'll track unlinked brand mentions, lost backlinks, and competitor link gaps. Apify gets mentioned a lot; you'll turn those mentions into links. - Collaborate with content on link-worthy assets. You'll work with the Content team to ideate and develop content that attracts links, such as data studies, tools, original research, and comprehensive guides. - You'll pitch stories, product launches, and data-driven content to journalists and tech publications. When we have something newsworthy, you'll make sure the right people know about it. - Lead our visibility on Reddit. You'll build our presence in relevant subreddits, engage authentically with the community, and find opportunities to mention Apify as the solution. - Track and report on link building performance. You'll monitor new backlinks and mentions, tying them to ranking improvements and increased traffic. You'll know what's working and what's not and adjust accordingly. WHO WE'RE LOOKING FOR: - 3+ years building links and running outreach campaigns in B2B SaaS, tech, or developer-focused companies, with a track record of landing high-quality backlinks. Your outreach emails get responses because you know it's about providing value and standing out, not just asking for links. - Proficient with link building tools like Ahrefs, Pitchbox, Hunter.io http://Hunter.io, or BuzzStream. You can analyze a competitor's backlink profile, reverse-engineer what's working for them, and spot the opportunities worth going after for Apify. - You know how to create content that attracts natural backlinks and works for digital PR, then pitch it to journalists and publications in a way that actually gets thei ... (truncated, view full listing at source)