Senior Manager, Site Testing & Optimization

<p>We’re looking for a Senior Manager of Site Testing &amp; Optimization to own our web experimentation program and elevate the prospective member journey on Equinox.com. This is a hands-on role for someone who is a self-starter, has a customer-first mindset, and lives and breathes experimentation. You notice what's broken or underperforming before anyone tells you, you have a point of view on what moves users and why, and you don't wait to be told what to test next.</p><p>You will focus on improving lead and new membership sales conversion by analyzing user behavior, reducing barriers, running A/B and multivariate tests, and optimizing key actions. You understand how prospective members discover, evaluate, and commit, and you use experimentation to streamline their path to joining.</p><p>What You’ll Do</p><ul><li>Own the end-to-end experimentation roadmap for Equinox.com, focused on driving high-intent leads and new membership sales through friction reduction and journey optimization</li><li>Manage the full lifecycle of the experimentation program, from hypothesis design and build to analysis, readouts, and scaling winning experience</li><li>Develop test hypotheses grounded in behavioral insights, member motivations, and digital experience expectations</li><li>Build experiments directly within the testing platform, partnering with Design, Product, and Engineering when tests require extended UX or technical support</li><li>Work closely with Creative and Brand to develop and test content that drives clarity, motivation, and conversion throughout the membership journey online</li><li>Design experiments for speed, accuracy, and impact, including defining sample sizes, location and success criteria to enable us to test, learn, and iterate quickly</li><li>Monitor live experiments, flag issues early, and make sound calls when tests have reached statistical significance</li><li>Deliver clear, compelling experiment readouts that translate results into actionable recommendations for stakeholders</li><li>Develop and maintain a testing knowledge hub that gives the broader organization visibility into what’s running, what’s won, and what’s been learned</li></ul> <ul><li>6+ years of eCommerce, Product, or CRO experimentation experience, with deep hands-on expertise in Optimizely or a comparable testing platform</li><li>Proven ability to design and build tests yourself; you know your testing platform inside and out, including audience setup, traffic allocation, goal configuration, and QA</li><li>Strong HTML and CSS skills; working knowledge of JavaScript</li><li>Proficiency in Adobe Analytics, GA4, or a comparable analytics platform</li><li>Highly data driven, with the ability to spot patterns, interpret behavioral signals, and make confident calls without being dependent on a data team</li><li>A track record of running high-velocity testing programs</li><li>Strong communication skills, with the ability to present results and make recommendations with clarity and conviction</li><li>A genuine passion for customer behavior, eliminating friction and elevating the overall user experience</li></ul><p>Pay Transparency: Min $135k - $145k</p> <p><strong><u>AS A MEMBER OF THE EQUINOX TEAM YOU WILL RECEIVE:</u></strong></p><ul><li>We offer competitive salary, benefits, and industry leading commission opportunities for club employees</li><li>Complimentary Club membership</li><li>Perks and incentives with our products and services including Personal Training, Pilates, Spa and Shop</li><li><p>This job description is intended to describe the general requirements for the position. It is not a complete statement of duties, responsibilities or requirements. Other duties not listed here may be assigned as necessary to ensure the proper operations of the department.</p></li></ul><p><strong>Equinox is an equal opportunity employer. For more information regarding our career opportunities, please visit one of our clubs or our website at&#xa0;<em>https://career ... (truncated, view full listing at source)