Marketing Operations Specialist

<p><strong>The Basics:</strong></p> <p><span class="TextRun SCXW240399155 BCX0" lang="EN-US" data-contrast="auto"><span class="NormalTextRun CommentStart SCXW240399155 BCX0">The Marketing Operations Specialist role </span><span class="NormalTextRun SCXW240399155 BCX0">is responsible for</span><span class="NormalTextRun SCXW240399155 BCX0"> helping to manage and </span><span class="NormalTextRun SCXW240399155 BCX0">optimize</span><span class="NormalTextRun SCXW240399155 BCX0"> </span><span class="NormalTextRun SCXW240399155 BCX0">our</span><span class="NormalTextRun SCXW240399155 BCX0"> </span><span class="NormalTextRun SCXW240399155 BCX0">marketing automation </span><span class="NormalTextRun SCXW240399155 BCX0">platform and</span><span class="NormalTextRun SCXW240399155 BCX0"> its integrations </span><span class="NormalTextRun SCXW240399155 BCX0">to enable efficient, data‑driven, and scalable go‑to‑market execution. This position ensures system reliability, data accuracy, and operational excellence across all marketing programs, while partnering closely with cross‑functional teams to support pipeline growth and revenue impact.</span></span><span class="EOP SCXW240399155 BCX0" data-ccp-props="{}"> </span></p> <p class="p1"><span style="font-weight: 400;"><strong><em>This position follows the Company’s hybrid schedule which currently requires employees to work in the office at one of the following locations a minimum of <span style="text-decoration: underline;">three</span> days per week: Addison, TX; Bellevue, WA; Durham, NC; Emeryville, CA; or Reston, VA.</em></strong></span></p> <p><strong>What you’ll do:</strong></p> <p><strong><span data-contrast="auto">Marketing Technology Systems Administration</span></strong><span data-ccp-props="{}"> </span></p> <ul> <li><span data-contrast="none">Administer, optimize, and scale the marketing automation platform (Marketo) and its integration with the CRM system (Salesforce) </span><span data-ccp-props="{"335559738":4}"> </span></li> <li><span data-contrast="none">Ensure end-to-end data accuracy, system reliability, and seamless integration across the martech ecosystem</span><span data-ccp-props="{"335559738":4}"> </span></li> <li><span data-contrast="none">Configure, test, and deploy new features, automations, and workflows to support evolving go-to-market needs</span><span data-ccp-props="{"335559738":4}"> </span></li> <li><span data-contrast="none">Troubleshoot technical and data issues across platforms, coordinating with internal teams and vendors as needed</span><span data-ccp-props="{"335559738":4}"> </span></li> </ul> <p><strong><span data-contrast="auto">Campaign Execution Workflow Optimization</span></strong><span data-ccp-props="{}"> </span></p> <ul> <li><span data-contrast="none">Build, QA, and execute multi-channel campaigns including email, nurture programs, forms, landing pages, and event workflows </span><span data-ccp-props="{"335559738":4}"> </span></li> <li><span data-contrast="none">Own program setup, operational readiness, and execution timelines to ensure campaigns launch on schedule</span><span data-ccp-props="{"335559738":4}"> </span></li> <li><span data-contrast="none">Partner with cross-functional internal stakeholders (Marketing, Sales, Events, and Field teams) to operationalize campaign strategies efficiently</span><span data-ccp-props="{"335559738":4}"> </span></li> <li><span data-contrast="none">Continuously improve campaign workflows through automation, standardization, and documentation</span><span data-ccp-props="{"335559738":4}"> </span></li> </ul> <p><strong><span data-contrast="auto">Data Management, Reporting Attribution</span></strong><span data-ccp-props="{}"> </span></p> <ul> <li><span data-contrast="none">Maintain database health through segmentation, enrichment, normalization, and ongoing hygiene processes</span><span data-ccp-props="{"335559738":4}"> </span></li> <li><span data-contrast="none">Develop and deliver reporting on campaign performanc ... (truncated, view full listing at source)