Influencer Coordinator

VICI is the ultimate shopping destination for the modern fashionista. Our assortment covers women’s apparel, accessories, footwear, and handbags. We offer an on-trend assortment with capsule-like weekly drops, featured shops, influencer collaborations, and curated daily drops focused on our customers’ lives and the styling inspiration they need. Much of our assortment is exclusive and made with our customers’ shopping preferences and feedback top of mind. We buy and design sophisticated, trend right, and modern styles we know our customers will love.  What started as a small family-owned business, has grown since its start in 2012, to a brand with a strong online and social presence. Affordability, quality, and customer service are at the center of our brand and we always strive to ensure our customers are satisfied with their VICI experience. From opening our Nashville retail store to launching pop ups in Newport Beach and Venice Beach, VICI is increasing its retail footprint to bring more awareness to the brand. We are just getting started and excited about what the future holds! Summary/Objective:                                                        The Influencer Coordinator will focus on supporting VICI’s influencer marketing needs, PR initiatives, and other ad-hoc marketing projects. They will assist the Influencer Marketing Team on carrying out all existing influencer collaborations as well as aid in expanding VICI’s existing influencer talent base. They will collaborate with the social marketing team to support owned media needs, especially as it relates to content creation from influencers. The ideal candidate will have a background in influencer marketing, an understanding of the fashion industry, and a proven track record of executing successful influencer campaigns and events. Additionally, the candidate will need to be organized, well-spoken, with a positive, can-do attitude. Attention to detail and clear business writing are also required skills.   Essential Functions: INFLUENCER & PR ORDERS ·     Works with both paid and gifted influencers and managers on a daily basis to review selections and process orders ·     Communicates with influencer partners and/or their managers to ensure all orders are being processed accurately and in a timely fashion ·     Leads the daily influencer sales orders, records information in NetSuite and works with the product teams when needed ·     Owns creation and upkeep of product request/gifting forms for outfit selections ·     Helps get all PR requests sent out in a timely fashion and provides appropriate tracking information   CROSS-FUNCTIONAL COLLABORATION ·     Assists in reviewing influencer content and sharing across all social media platforms; works closely with social marketing team to ensure content needs are met and fulfilled plus partners and collaborates on content plan  ·     Partners with the influencer team in sharing product feedback with the merchandising team   INFLUENCER PARTNERSHIPS & CONTENT ·     Assists with negotiating and managing contracts, budgets, and deliverables for influencer campaigns, ensuring alignment with brand objectives and KPIs ·     Drafts influencer talking points and creates briefs ·     Reviews influencer content once live to ensure deliverables are met and collect feedback to share with the larger team ·     Identifies key influencers to potentially partner with in paid campaigns and other brand initiatives ·     Assists manager in mapping out influencer calendar   INFLUENCER COMMUNICATION AND RELATIONSHIPS ·       Identify and cultivate relationships with relevant influencers and content creators in the fashion and lifestyle space ·       Creates and develops outreach emails to influencers that are polished and on-brand for gifting and key campaigns   REPORTING ·       Helps manager with gathering insights as well as weekly and monthly reporting on collaboration performance ·       Manages campaign building/reporting in pla ... (truncated, view full listing at source)