Director, Creative

<div class="content-intro"><p>For over 20 years, Smartsheet has helped people and teams achieve–well, anything. From seamless work management to smart, scalable solutions, we’ve always worked with flow. We’re building tools that empower teams to automate the manual, uncover insights, and scale smarter. But more than that, we’re creating space– space to think big, take action, and unlock the kind of work that truly matters. Because when challenge meets purpose, and passion turns into progress, that’s magic at work, and it’s what we show up for everyday.</p></div><p>As the Director of Creative, you will be responsible for defining and executing the creative vision that drives demand and pipeline growth for the company. You will ensure that brand identity is consistently and compellingly represented across all channels ( digital, paid media, email, social, web, events, and content) with a sharp focus on performance and conversion. You will translate marketing and business objectives into creative programs that generate measurable impact, and lead and grow an in-house team of creative professionals, reducing reliance on external agencies while raising the quality and velocity of creative output across the organization.</p> <p>You will report to our Sr. Director of Marketing Operations and may be based in our Bellevue, WA office (hybrid) or work remotely from anywhere in the US where Smartsheet is a registered employer.</p> <p><strong>You Will:</strong></p> <ul> <li>Own the company's creative strategy developing campaigns, assets, and programs that drive awareness, engagement, and pipeline across the funnel</li> <li>Build, lead, and mentor a high-performing in-house creative team, establishing the processes, workflows, and culture needed to produce great work at scale without heavy agency dependency</li> <li>Partner closely with Demand Generation, Content, Product Marketing, and Digital teams to ensure creative is tightly aligned to campaign strategy, audience segmentation, and funnel stage</li> <li>Develop and maintain brand guidelines, ensuring consistency across all channels while adapting creative expression to performance contexts (paid social, SEM, email, landing pages, etc.)</li> <li>Establish a test-and-learn creative culture using performance data, A/B testing, and audience insights to continuously optimize creative output</li> <li>Manage budgets and timelines across a high volume of concurrent projects, prioritizing ruthlessly and delivering on-time without sacrificing quality</li> <li>Oversee creative QA and approval workflows, providing clear, actionable feedback and holding a high bar for craft and effectiveness</li> <li>Maintain a lean, strategic set of agency and freelance relationships for specialized or overflow needs, while actively building internal capability to reduce external spend over time</li> <li>Present creative concepts and campaign strategies to internal stakeholders and leadership, connecting creative decisions to business outcomes</li> <li>Stay current on trends in B2B digital marketing, performance creative, design, and emerging tools bringing relevant innovations into the team's practice</li> <li>Take on additional cross-functional leadership responsibilities as needed</li> </ul> <p><strong>You Have:</strong></p> <ul> <li>12+ years of B2B creative and design experience, with meaningful time spent in demand generation or performance marketing contexts</li> <li>Demand-Centric Track Record: Demonstrated success producing creative that drives measurable pipeline impact, not just brand awareness in high-growth B2B environments</li> <li>In-House Builder: Experience standing up or scaling an internal creative function, with a clear bias toward building capability inside the organization rather than defaulting to agencies</li> <li>Campaign Fluency: Hands-on familiarity with integrated demand campaigns understanding how creative works across paid, owned, and earned channels to move buyers through the funnel< ... (truncated, view full listing at source)