Principal Field Marketing Manager

<div class="content-intro"><p>For over 20 years, Smartsheet has helped people and teams achieve–well, anything. From seamless work management to smart, scalable solutions, we’ve always worked with flow. We’re building tools that empower teams to automate the manual, uncover insights, and scale smarter. But more than that, we’re creating space– space to think big, take action, and unlock the kind of work that truly matters. Because when challenge meets purpose, and passion turns into progress, that’s magic at work, and it’s what we show up for everyday.</p></div><p>We are seeking a Principal Field Marketing Manager to lead enterprise-focused strategy and demand orchestration for a segment of our Sales organization. In this role, you are a strategic partner to sales leadership and a key architect of Smartsheet’s field marketing engine. You are accountable for driving pipeline velocity, defining investment strategy, and establishing the operational rigor required to win in complex enterprise accounts.</p> <p>This is a role for a seasoned field marketing leader who thrives in evolving environments. You will look beyond individual tactics to build scalable marketing engagement plans that can be leveraged across the organization, ensuring Smartsheet maintains a world-class presence that resonates with sophisticated buying committees and drives measurable revenue impact.</p> <p>This role reports to the Sr. Director, Field Marketing and can be based in our Bellevue, WA office or remotely from anywhere in the US where Smartsheet is a registered employer.</p> <p><strong>What You’ll Do:</strong></p> <ul> <li><strong>Drive Segment Pipeline Engagement:</strong> Achieve account and segment pipeline and engagement goals through targeted marketing strategies and tactics tailored to the high-priority sales segment you support.</li> <li><strong>Own Segment Strategy:</strong> Align marketing investment directly to enterprise revenue targets, pipeline gaps, and regional sales priorities for your segment.</li> <li><strong>Deliver Regional Event Excellence:</strong> Align and collaborate with other marketing teams such as Customer marketing, Demand events, Growth marketing, Sales development and others to create and deliver regional events and programs that meet regional pipeline, awareness, and customer cross-sell and upsell objectives.</li> <li><strong>Orchestrate Sales Alignment:</strong> Establish and lead regular bi-driectional pipeline inspection cadences with Sales leadership to identify coverage gaps, track conversion, and course-correct investments in real-time.</li> <li><strong>Develop Scalable Playbooks:</strong> Create and pilot multi-dimensional program templates, such as executive roundtables, bespoke customer days, and summits, that can be scaled as "playbooks" for the broader global team.</li> <li><strong>Master Full-Funnel Accountability:</strong> Partner cross-functionally with Global Campaigns, Product Marketing, and SDRs to ensure the field has the messaging and enablement needed to accelerate deals at every stage.</li> <li><strong>Maintain Operational Rigor:</strong> Manage complex regional budgets with precision and maintain high standards of data integrity within Salesforce and Tableau, ensuring all activities are tied to measurable ROI.</li> <li><strong>Ignite a Culture of Inclusivity:</strong> Foster an environment that recognizes the diverse strengths individuals bring to the team to promote engagement and innovative marketing strategies.</li> </ul> <p><strong>What Success Looks Like:</strong></p> <ul> <li><strong>Strategic Partnership:</strong> You are recognized as a key advisor to Sales leadership, influencing territory planning and resource allocation through data-backed marketing insights.</li> <li><strong>Pipeline Acceleration:</strong> You successfully drive measurable increases in pipeline velocity and deal size through targeted marketing interventions.</li> <li><strong>Operational Mastery:</strong> You maintain fl ... (truncated, view full listing at source)