Principal Field Marketing Manager, Public Sector

<div class="content-intro"><p>For over 20 years, Smartsheet has helped people and teams achieve–well, anything. From seamless work management to smart, scalable solutions, we’ve always worked with flow. We’re building tools that empower teams to automate the manual, uncover insights, and scale smarter. But more than that, we’re creating space– space to think big, take action, and unlock the kind of work that truly matters. Because when challenge meets purpose, and passion turns into progress, that’s magic at work, and it’s what we show up for everyday.</p></div><p>We are seeking a Principal Field Marketing Manager to lead strategy and demand orchestration for our Public Sector market. In this role, you are a strategic partner to Public Sector sales leadership and a key architect of Smartsheet’s field marketing engine within this highly regulated and specialized segment. You are accountable for driving pipeline velocity, defining investment strategy, and establishing the operational rigor required to win in complex government and educational accounts.</p> <p>This is a role for a seasoned marketing leader who understands the unique procurement cycles and stakeholder dynamics of the Public Sector. You will look beyond individual tactics to build scalable marketing "plays" that resonate with government decision-makers, ensuring Smartsheet maintains a world-class presence that drives measurable revenue impact across the SLED landscape.</p> <p>This role reports to the Sr. Director, Field Marketing and can be based in our Bellevue, WA office or remotely from anywhere in the US where Smartsheet is a registered employer.</p> <p><strong>What You’ll Do:</strong></p> <ul> <li><strong>Drive SLED Pipeline Engagement:</strong> Achieve account and segment pipeline and engagement goals through targeted marketing strategies and tactics tailored to the unique requirements of State, Local, and Education entities.</li> <li><strong>Own Public Sector Segment Strategy:</strong> Align marketing investment directly to SLED revenue targets, pipeline gaps, and regional sales priorities, ensuring compliance with government marketing standards.</li> <li><strong>Deliver Regional Event Excellence:</strong> Align with global customer marketing to create and deliver a regional customer event and campaign program—including government-specific forums and user groups—that meets regional pipeline, awareness, and customer upsell objectives.</li> <li><strong>Orchestrate Sales Alignment:</strong> Establish and lead regular pipeline inspection cadences with Public Sector Sales leadership to identify coverage gaps, track conversion, and course-correct investments in real-time.</li> <li><strong>Develop Scalable Playbooks:</strong> Create and pilot multi-dimensional program templates—such as executive roundtables for government leaders and SLED-focused summits—that can be scaled as "playbooks" for the broader field marketing team.</li> <li><strong>Master Full-Funnel Accountability:</strong> Partner cross-functionally with Global Campaigns, Product Marketing, and SDR leadership to ensure the field has the messaging (centered on security, compliance, and efficiency) needed to accelerate deals at every stage.</li> <li><strong>Maintain Operational Rigor:</strong> Manage complex regional budgets with precision and maintain high standards of data integrity within Salesforce and Tableau, ensuring all activities are tied to measurable ROI.</li> <li><strong>Ignite a Culture of Inclusivity:</strong> Foster an environment that recognizes the diverse strengths individuals bring to the team to promote engagement and innovative marketing strategies.</li> </ul> <p><strong>What Success Looks Like:</strong></p> <ul> <li><strong>Strategic Partnership:</strong> You are recognized as a key advisor to Public Sector Sales leadership, influencing territory planning and resource allocation through data-backed marketing insights.</li> <li><strong>Pipeline Acceleration:</strong> You successfully ... (truncated, view full listing at source)