Sr. Data Analyst, Lifecycle Marketing

<h2><strong>About the role</strong></h2> <p>We’re hiring a Lifecycle Marketing Data Analyst to help us better understand how our members engage across the customer journey and how we use our owned channels to communicate with them, from onboarding to long-term retention. As our Lifecycle Marketing Data Analyst, you’ll partner closely with Lifecycle Marketing to report, measure, optimize, and scale programs that drive engagement, retention, and lifetime value. You’ll bring rigor to understand and improve the performance of our communications to our members via our owned channels (email, app notifications, etc.).</p> <p>The base salary offered for this role and level of experience will begin at $133,000 and up to $185,000. Full-time employees are also eligible for a bonus, competitive equity package, and benefits. The actual base salary offered may be higher, depending on your location, skills, qualifications, and experience.</p> <h2><strong>In this role, you can expect to</strong></h2> <ul> <li>Partner with Lifecycle Marketing to define KPIs and operational frameworks across onboarding, engagement, retention, and reactivation programs</li> <li>Design, analyze, and interpret A/B tests to optimize targeting, messaging, timing, etc.</li> <li>Build and maintain dashboards that provide clear visibility into lifecycle performance, funnel progression, and LTV impact</li> <li>Develop deep dives into causation, attribution, and incremental lift to understand not just what worked — but why</li> <li>Collaborate with Data Engineering to create new data as needed and to improve data quality over time, to create new audience definitions, and campaign attribution logic</li> <li>Identify opportunities to improve marketing efficiency by measuring marginal benefit vs. marginal cost across lifecycle initiatives</li> <li>Translate complex analyses into clear, actionable insights and recommendations for marketing and cross-functional leadership</li> </ul> <h2><strong>To thrive in this role, you have</strong></h2> <ul> <li>4+ years of experience in Lifecycle Marketing Analytics. Experience in FinTech preferred</li> <li>Hands-on experience analyzing lifecycle programs across email, push, in-app, SMS, and paid retargeting channels</li> <li>Strong experience designing and evaluating A/B tests and holdouts</li> <li>Advanced SQL skills and experience working with large datasets</li> <li>Experience building dashboards (e.g., Looker, Tableau, or similar BI tools) that drive stakeholder decision-making</li> <li>A strong understanding of attribution concepts and the challenges of creating a unified customer journey view across web and app</li> <li>The ability to communicate complex findings clearly to both technical and non-technical partners and influence decisions with data</li> </ul> <p>#LI-Hybrid #LI-AM1</p><div class="content-conclusion"><h2><strong>A little about us</strong></h2> <p>At Chime, we believe that everyone can achieve financial progress. We created Chime—a financial technology company, not a bank*—on the premise that core banking services should be helpful, easy, and free. Through our user-friendly tools and intuitive platforms, we empower our members to take control of their finances and work towards their goals. Whether it's starting a savings account, purchasing a first car or home, launching a business, or pursuing higher education, we're proud to have helped millions unlock their financial potential.</p> <p>We're a team of problem solvers, dreamers, and builders with one shared obsession: our members. From day one, Chimers have worked tirelessly to out-hustle and out-execute competitors to bring our mission to life. Their grit and determination inspire us to work harder every day to deliver the very best experience possible. We each bring an owner's mindset to our work, refusing to be outdone and holding ourselves accountable to meet and exceed the highest bars for our teams, our company, and our members.</p> <p>We believe in being bold ... (truncated, view full listing at source)