Field Marketing Director, Global Accounts

<div class="content-intro"><p>For over 20 years, Smartsheet has helped people and teams achieve–well, anything. From seamless work management to smart, scalable solutions, we’ve always worked with flow. We’re building tools that empower teams to automate the manual, uncover insights, and scale smarter. But more than that, we’re creating space– space to think big, take action, and unlock the kind of work that truly matters. Because when challenge meets purpose, and passion turns into progress, that’s magic at work, and it’s what we show up for everyday.</p></div><p>We are seeking a Field Marketing Director, Global Accounts to lead enterprise-focused field marketing strategy and execution for Smartsheet’s most significant global accounts. In close partnership with Sales leadership, this role is accountable for pipeline contribution, bespoke investment strategy, and operational rigor across a select portfolio of high-value accounts, with a strong emphasis on enterprise revenue growth.</p> <p>This is a<strong> </strong>role for an experienced leader who thrives in evolving environments and is excited to establish, scale, and mature account-based marketing capabilities. As a senior leader and strategic consultant, you will define what success looks like for Strategic Account Marketing and contribute to the operating model, programs, and execution frameworks required to deliver predictable pipeline impact across our most critical customers. You will balance global consistency with account-specific nuance, while serving as a senior voice for the strategic account motion in global planning and prioritization.</p> <p>This role reports to the Sr. Director, Field Marketing and can be based in our Bellevue, WA office or remotely from anywhere in the US where Smartsheet is a registered employer.</p> <p><strong>What You’ll Do:</strong></p> <ul> <li><strong>Own Strategic Account Marketing Strategy:</strong> Align marketing investment to enterprise revenue targets, pipeline gaps, and long-term growth priorities for Smartsheet’s most critical global customers.</li> <li><strong>Drive High-Impact ABM:</strong> Achieve account and segment pipeline and engagement goals through sophisticated account-based marketing strategies and tactics tailored to a select portfolio of high-value accounts.</li> <li><strong>Orchestrate Bespoke Engagement:</strong> Design and execute ABM 1:1 and 1:few marketing motions, including high-touch executive programs, customized workshops, and networking tailored to specific segment needs based on intent, propensity, and readiness data</li> <li><strong>Establish FMM as a Strategic Partner:</strong> Serve as a strategic consultant to Global Account Directors, integrating marketing into annual account research and territory planning with shared ownership of GTM outcomes.</li> <li><strong>Deliver Event Excellence:</strong> Align with global customer marketing to create and deliver a regional customer event and campaign program that meets regional pipeline, awareness, and customer upsell objectives.</li> <li><strong>Drive Executive Alignment:</strong> Facilitate strategic connections between Smartsheet’s executive leadership and key decision-makers within your portfolio to foster long-term partnership and trust.</li> <li><strong>Master Buying Committee Orchestration:</strong> Use intent data and account insights to map complex buying committees, deploying targeted messaging for diverse stakeholders from IT to C-suite executives.</li> <li><strong>Maintain Operational Rigor:</strong> Own budget allocation and ROI accountability for your portfolio; establish regular performance inspection cadences with Sales to identify gaps and course-correct quickly.</li> <li><strong>Lead Through Change:</strong> Navigate evolving operating models and new processes, ensuring consistent execution while allowing flexibility for account-specific needs.</li> <li><strong>Represent the Field:</strong> Bring strategic account-level insights to global ... (truncated, view full listing at source)