Global Industry Strategy Lead, Technology

The Opportunity Adobe is seeking a bold, strategic leader to define and scale our global strategy for the Technology sector. This role spans software, hardware, semiconductor, electronics, cloud and platform companies, Professional Services, and Agency Networks, often with complex B2B, B2C and B2B2C value chains. As the Global Industry Strategy Lead, Technology, you will define Adobe’s industry point-of-view (POV) and translate it into a globally aligned, cross-cloud (Adobe Digital Experience + Adobe Digital Media) go-to-market (GTM) strategy. You will partner deeply across Sales, Product Management, Product Marketing, Solution Consulting, Customer Success, and Marketing to unify Adobe’s narrative, accelerate pipeline, and drive repeatable impact across regions. This role sits within the Digital Strategy Group (DSG) and plays a critical part in Adobe’s Global Industry Strategy team—responsible for shaping Adobe’s industry vision, value propositions, and high-impact strategic motions at scale. Key Responsibilities 1. Develop Adobe’s POV for the Future of Technology Lead the creation of a differentiated, forward-looking POV that demonstrates how Adobe enables transformation across the entire Technology customer and partner ecosystem. This includes: · Demonstrating value across product-led growth motions, partner ecosystems, B2B commerce models, cloud & platform engagement, and customer lifecycle experiences · Shaping strategic use cases across data, personalization, content supply chain modernization, global marketing operations, and unified measurement · Developing reusable global assets: frameworks, POVs, use-case libraries, playbooks, industry demos, and Bill of Materials (BOM) content for sales, DSG, and partners You will collaborate closely with strategists, technologists, data scientists, partner organizations, and field teams to define what “great” looks like—and how Adobe helps Technology companies get there. 2. Sharpen and Coordinate a Global GTM Strategy Translate the industry POV into a globally aligned, high-impact GTM motion. You will: · Align strategy across sales plays, product requirements, partner motions, and regional needs · Ensure GTM motions scale globally—not tied to a single region, account list, or narrow set of priorities · Provide input to product and engineering teams around emerging trends, customer patterns, and required capabilities · Collaborate with partner teams to define joint assets, accelerators, and co-sell strategies This role ensures Adobe shows up to the Technology industry with one coordinated voice and one unified strategy. 3. Drive Influence Through High-Leverage Thought Leadership Focus on fewer, more strategic deliverables that scale across the business. This includes: · Authoring frameworks, POVs, and industry narratives used across Adobe’s global ecosystem · Identifying where Adobe has a differentiated “right to win” in Technology · Codifying insights from customer work into reusable global assets, such as customer success stories · Monitoring industry trends to ensure Adobe stays ahead of market shifts, emerging business models, and new experience expectations The impact of your work will be measured by clarity, adoption, and influence—not volume. 4. Engage Executives Strategically (primarily 1:many, and 1:1 for top priority accounts) Represent Adobe as a trusted advisor in Technology executive settings. You will: · Lead Adobe’s involvement in industry events, executive forums, and roundtables · Present compelling, strategic thought leadership to C-suite audiences · Support high-value pursuits, Customer Experience Center (CEC) briefings, and strategic account engagements · Sponsor and cultivate key customers, enabling case studies, customer keynotes, and repeatable stories of impact Your goal is to maximize industry influence at scale while supporting the strategic deals that matter most. 5. Amplify Global Marketing and Upskill the Ecosystem Partner with global marketing and field ... (truncated, view full listing at source)