Global Head of U4B Self Serve

Global Head of U4B Self Serve Department: Operations Team: Operations Location: San Francisco, United States Type: Full-Time **About the Role** We are currently seeking a Head of U4B Self Serve to lead our global SMB automated acquisition and engagement engine through its next phase of growth. This person will be responsible for accelerating Uber for Business’s self-serve strategies, developing “what’s next,” and executing successfully. This will require an understanding of SMB customers and competitors, along with the ability to identify and activate growth opportunities globally and locally, while leading cross-functional teams across product, marketing, and operations. Uber for Business enables companies of all sizes to access Uber’s mobility and delivery services through a centralized platform—supporting employee travel, meal programs, customer experiences, and more. The Self Serve segment focuses on small and medium-sized businesses, representing >$15B in global SAM across mobility and delivery. This role will lead efforts to regionalize the product experience, strengthen acquisition and retention strategies, and optimize operations to unlock this opportunity at scale. Success will require disciplined execution, a clear product-market vision, and tight coordination with marketing, product, and community operations teams on growth investments and initiatives. The leader will also partner closely with Product and Global Scaled Solutions (GSS) to identify and mitigate fraud risk, ensuring healthy growth and sustainable unit economics. The Head of Uber for Business, Self Serve will drive global strategy, execution, and performance—leading a core team of ~5 teammates and partnering with ~20 on partner teams to accelerate adoption, efficiency, and profitability. **What You’ll Do** - Act as the global business owner for Uber for Business’s Self Serve segment, accountable for growth, operational and financial performance, and strategic direction - Lead a cross-functional team spanning marketing, product, operations, and analytics to accelerate adoption and retention globally and by ma