CRM Marketing Manager, Merchant

CRM Marketing Manager, Merchant Department: Marketing Team: Marketing Location: New York, United States Type: Full-Time **About the Role** As Uber Eats continues to scale its B2B marketing organization, we are looking for a CRM Marketing powerhouse to join the Merchant CRM team. You will architect a brand new global seasonal strategy that empowers our merchants (think: restaurants, retailers, and grocery stores you see when you open the Uber Eats app) to capture lightning in a bottle during the world's most high-traffic moments. You will own the end-to-end lifecycle strategy that transforms "seasonal peaks" into "sustained growth." Your mission is to build a sophisticated CRM engine that guides merchants to optimize their digital storefronts, then supercharges their visibility through strategic, merchant-funded ads and offers. Whether it’s the Super Bowl, Mother's Day or Back to School, you will be the conductor ensuring merchants are ready to perform when it matters most. ### **Who You Are** We are looking for a **B2B data-driven innovator** who thrives in high-velocity environments. You possess a unique blend of commercial excellence and lifecycle expertise, with a passion for using automation and segmentation to deliver the right message at the perfect moment. If you’re ready to take a transformational journey in a fast-growing business, we want you for the ride. **What You’ll Do** - **Architect the Global Seasonal Engine:** Design and lead the end-to-end CRM roadmap for "Retail Moments" (e.g., Lunar New Year, Black Friday, Game Day), creating a repeatable global framework that drives merchant adoption of ads and promotional tools. - **Drive Commercial Impact:** Develop high-converting lifecycle journeys that move merchants from "Optimization" (fixing their storefront) to "Acceleration" (investing in merchant-funded offers and Uber Ads) to maximize their ROI during peak traffic. - **Master Cross-Channel Orchestration:** Deploy sophisticated, multi-touch campaigns across email, in-app, and SMS, ensuring a seamless and non-intrusive experience that guides merchants through the