Performance Marketing Manager, SEM + Bidding

Performance Marketing Manager, SEM + Bidding Department: Marketing Team: Marketing Location: New York, United States Type: Full-Time **About The Role** We’re looking for a proactive, self-driven candidate to support and grow our global paid marketing programs with the help of advanced bidding and data sharing expertise. This role requires someone who is not only analytically sharp but also takes ownership of their work, moves initiatives forward independently, and doesn’t require heavy oversight to execute with excellence. You'll be a key contributor to the development and optimization of SEM and Shopping bidding and optimizations across platforms like Google Ads and Microsoft Ads. Working cross-functionally with teams in analytics, and product you’ll help ensure our digital strategy is aligned with business goals. **What You'll Do** 1. Develop, execute, and refine automated and manual bidding strategies across Google Ads, Microsoft Ads, and other paid search platforms SEM + PLAs. 2. Leverage smart bidding, portfolio strategies, and bid adjustments to maximize ROAS, CPA efficiency, or other KPIs. 3. Continuously monitor auction insights, impression share, and CPC trends to maintain competitiveness. 4. Implement and manage tracking pixels, tags, and data integrations (Google Tag Manager, Floodlight, GA4, Adobe Analytics, etc.). 5. Collaborate with engineering and analytics teams to ensure data pipelines are accurate and shareable across platforms. 6. Establish standardized data-sharing frameworks with stakeholders to drive transparency and unified performance measurement. 7. Build dashboards and reporting systems (Excel, Looker Studio, Tableau, PowerBI) for real-time SEM insights. 8. Deliver actionable insights and recommendations to leadership on spend allocation, funnel bottlenecks, and growth opportunities. 9. Build scripts to automate manual tasks. **Basic Qualifications** 1. Bachelor’s Degree in Marketing or an allied field. 2. 3+ years of hands-on SEM campaign management with a focus on bidding strategies and  performance optimization. **Preferred Qualifications** 01. Strong track re