Marketing Technology Manager, Channels

Marketing Technology Manager, Channels Department: Marketing Team: Regional Marketing Location: San Francisco, United States Type: Full-Time **About the Role** We are seeking a highly analytical and execution-driven Programmatic Buyer/Trader to join our brand media team. This role is designed for a tactical strategist who excels at "hands-on-keyboard" execution across both Demand Side Platforms (DSPs) and the Google Ads suite. This position offers the opportunity to influence a significant media budget and drive innovation within a data-centric organization. You will play a pivotal role in shaping our programmatic roadmap and scaling our presence in the digital video space. The ideal candidate lives in the data, thrives on real-time optimization, and possesses a deep technical understanding of the Digital Video and CTV/OTT ecosystem. **What You'll Do** - Lead the end-to-end management of high-scale programmatic campaigns across multiple Demand Side Platforms (DSPs), ensuring rigorous adherence to performance KPIs. - Partner with the Marketing Technology Manager strategy and execution of Digital Video and Streaming TV (CTV/OTT) investments, maintaining a deep understanding of inventory quality, viewability standards, and cross-screen measurement. - Negotiate and oversee Private Marketplace (PMP) and Programmatic Guaranteed (PG) agreements, ensuring optimal access to premium inventory and favorable pricing. - Synthesize complex datasets into high-level performance reports, providing stakeholders with clear, data-backed recommendations to inform future media optimizations & investment. - Collaborate with internal teams to ensure seamless implementation of tracking & event sharing, audience segments, and creative assets, maintaining a high standard of operational excellence. **Required Qualifications** - 5+ years of hands-on experience with programmatic platforms like The Trade Desk, Google Ads, DV360, etc. **Preferred Qualifications** - Strong attention to detail. - Strong planning and organizational skills; able to juggle multiple priorities and operate in a fast paced environment. - Advanced profi