Ad Effectiveness Specialist

Ad Effectiveness Specialist Department: Data Science Team: Data Analyst Location: Sao Paulo, Brazil Type: Full-Time ## About the Role Advertising at Uber is about more than just impressions; it’s about proving real-world impact for our partners. You’ll be at the heart of our measurement strategy, helping brands understand if their marketing efforts are truly hitting the mark with their target audiences. This isn’t a standard analytics role focused on simple data reporting. It’s a high-stakes, fast-moving position where you’ll connect ad exposure to actual brand outcomes, navigating a complex ecosystem of third-party vendors and internal stakeholders. You will need to be comfortable with the "messy" reality of data—managing changing priorities, influencing without authority, and providing clarity in a landscape of high ambiguity. We are looking for someone with an owner mindset who is energized by the challenge of scaling our measurement coverage in the region. If you are a resilient problem-solver who can turn technical statistics into compelling stories for senior leadership, this is where you’ll grow. ## What You’ll Do - **Lead measurement strategy** by performing feasibility checks and defining campaign success metrics for premium clients during the pre-sale phase. - **Own the execution** of brand and sales lift studies, including drafting survey questionnaires and managing the end-to-end recruitment process. - **Navigate complex vendor relationships** with partners like Kantar, Circana, and Happydemics to ensure high-quality data transfer and study integrity. - **Identify optimization opportunities** mid-campaign, providing actionable reporting that helps clients pivot and maximizes their returns. - **Translate statistical fundamentals** and measurement concepts into clear, impactful narratives for senior stakeholders at both Uber and client organizations. - **Scale regional impact** by identifying new measurement opportunities and operationalizing product developments specifically tailored to the LatAm markets. - **Empower the sales team** by hosting office hours, attend