Staff Software Engineer, Marketing Technology

<div class="content-intro"><p style="line-height: 1.2;"> </p> <hr> <p><strong>About Gusto</strong></p> <p><span style="font-weight: 400;">At Gusto, we're on a mission to grow the small business economy. We handle the hard stuff—like payroll, health insurance, 401(k)s, and HR—so owners can focus on their craft and customers. With teams in Denver, San Francisco, and New York, we’re proud to support more than 400,000 small businesses across the country, and we’re building a workplace that represents and celebrates the customers we serve. Learn more about our </span><a href="https://gusto.com/about/careers/total-rewards"><span style="font-weight: 400;">Total Rewards philosophy</span></a><span style="font-weight: 400;">. </span></p></div><p><strong>About the Role</strong></p> <p>As a Staff Software Engineer on the Marketing Technology team, you will drive key architectural improvements to Gusto's MarTech stack as we transition to an AI-native company. This is a full-stack, frontend-leaning role where you will design and build foundational web platform capabilities that enable teams at Gusto to engage with our customers at scale.</p> <p>Your work will focus on building high-performance, highly reliable web systems from the rendering and delivery layer down to the APIs and data pipelines that feed them. You will architect how our content delivery platform integrates with customer data and personalization infrastructure, designing systems that are observable, testable, and built to last.</p> <p>You'll operate at the intersection of marketing systems, AI capabilities, and platform evolution. If you are passionate about building highly reliable, frontend-focused systems that can reason, predict, and personalize to unlock Gusto's next phase of sustainable growth, we would love to have you join our team.</p> <p><strong>About the Team</strong></p> <p>The Marketing Technology team is building the next generation of infrastructure that powers Gusto's customer acquisition and engagement funnels.</p> <p>Our mission is to move beyond deterministic user journeys and build intelligent, adaptive growth systems. We are building a world-class technology platform designed to understand customer intent, tailor experiences in real-time, and continuously improve through data and feedback loops. This means building for reliability, observability, and scale.</p> <p>We prioritize engineering quality and technical rigor because these systems are core to Gusto's growth. We partner with Marketing, Growth RD, and Data/AI teams to turn product and business requirements into durable technical solutions.</p> <p><strong>Here’s what you’ll do day-to-day:</strong></p> <ul> <li>Architect and build high-performance, scalable web systems. Designing for performance, reliability, and long-term maintainability, not just immediate delivery.</li> <li>Own full-stack technical decisions across the frontend rendering layer, API contracts, data modeling, and backend integrations that power our customer-facing experiences.</li> <li>Design and implement distributed caching strategies across our delivery stack (CDN, edge, application layers), with a clear understanding of consistency trade-offs.</li> <li>Write high-quality, well-tested code in React, TypeScript, and Next.js, setting a bar for the team on code quality, test coverage, and engineering practices.</li> <li>Lead architecture reviews and system design discussions, producing clear technical proposals that account for scale, failure modes, and operational complexity.</li> <li>Mentor and up-level fellow engineers, establishing best practices for full-stack development, system design, and AI-native design patterns.</li> <li>Translate product and business requirements into technical architecture bridging what the business needs and what is technically sound and sustainable.</li> <li>Contribute to the team's technical roadmap, ensuring your work aligns with Gusto's transition to an AI-native company and broader team goals</li> ... (truncated, view full listing at source)