Associate Director - Tech PR

Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action. Our culture thrives on three promises: boldness is possibility, empathy is progress, and curiosity is momentum. At Edelman, we understand diversity, equity, inclusion and belonging (DEIB) transform our colleagues, our company, our clients, and our communities. We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging. Associate Director Overview Assembly was formed by converging best-in-class teams at Edelman to lead integrated communications on behalf of Microsoft. Assembly UK is a tightly integrated storytelling machine of 40 full time employees working across the entire Microsoft business spanning Corporate, Technology and Consumer (Microsoft, Xbox, Surface, LinkedIn) Communications as well as Social and B2B Marketing. Assembly is a member of the Daniel J. Edelman Holdings family of companies. Passionate about developing creative ideas to help the world’s biggest brands connect with their audiences, our teams work collaboratively across the entire Edelman network to transform brands’ reputations. This work has scored us several recent Cannes Lions award wins. This is a rare and exciting role working for one of the most innovative and trusted brands in the world, helping to shape and maintain their global leadership on AI. We have an exciting opportunity for an Associate Director to work across the Commercial business (enterprise technology comms), which spans AI, cloud services, productivity software, business applications and devices, including brands such as Copilot, Teams, Azure, Microsoft 365 and Surface. We are looking for someone passionate about the technology sector who is seeking a role where they can make a difference and create a lasting legacy in one of the world’s largest communications firms. Your experience working in large agencies, managing big-name tech accounts will be invaluable in navigating this role and the complex work streams we operate. As well as bringing a wealth of skills and experience to the team, we are looking for someone who is still curious and open to learning. With this opportunity you also get the chance to be involved with Edelman initiatives beyond your day-to-day client responsibilities, such as our AI transformation, marketing, culture and IP development, dependent on the candidate’s specific area of interest and expertise. Responsibilities Manage a high-performance team - keeping to tight deadlines, ensuring attention to detail throughout campaign delivery and maintaining motivation Providing strategic media / creator relations and counsel at a UK level Develop creative plans promoting technology solutions to business audiences via earned channels Running integrated comms campaigns across the UK, ensuring delivery against campaign objectives and metrics; driving consistent quality of work Work with other marketing disciplines to develop 360 integrated campaigns Create and manage budgets Build trust with clients through informed council and effective recommendations Nurture and grow junior team members, through mentoring and upskilling Skills and Experience Deep understanding of technology with dedicated B2B experience (consumer expertise also welcome) Strong communication skills, verbal and written – able to develop high quality strategy, written documents and proposals and manage junior and senior team members Experience in developing plans which take complex technology and translate it into meaningful benefits for business and society Strong creative thinking Excellent UK media relations, and understanding and experience of engaging non-traditional creators Proof of how your campaign ideas have been translated into media results Demonstrated account/team leadership Desire to work as part of a large, integrated team in a fast-paced and hi ... (truncated, view full listing at source)