Lifecycle Marketing Manager

<p><strong>Who We Are:</strong></p> <p><strong>Being naked is the #1 most sustainable option. We're #2. </strong></p> <p>Since 2009, we've been on a mission to bring sustainable fashion to everyone. Named one of <a href="https://www.fastcompany.com/91235976/brands-that-matter-2024"><strong>Fast Company’s Brands That Matter</strong></a><strong> </strong>and winning a <a href="https://www.linkedin.com/posts/reformation_we-won-the-award-for-best-carbon-footprint-activity-7069721913526255617-Fz9M/"><strong>Best Carbon Footprint</strong></a><strong> </strong>award, we have big goals like being <a href="https://www.thereformation.com/sustainability/climate-positive-roadmap.html?srsltid=AfmBOorhdm3aft0gzf4GzVF8U8qS_eZIefxpuPmL2UPkMg2hjMzTla6f"><strong>Climate Positive by 2025</strong></a>, <a href="https://www.thereformation.com/circularity.html"><strong>Circular by 2030</strong></a>, and pushing the whole industry forward along the way.<strong> </strong>Our work has gotten love in <a href="https://www.drapersonline.com/insight/analysis/reformations-award-winning-circularity-ambitions"><strong>Drapers</strong></a><strong> </strong>and <a href="https://sourcingjournal.com/sustainability/sustainability-news/reformation-sustainability-rivet-it-girl-los-angeles-spending-sensitivity-recycling-ref-529521/"><strong>Sourcing Journal</strong></a>, and<strong> </strong><a href="https://time.com/7023465/hali-borenstein/"><strong>TIME</strong></a><strong> </strong>wrote about how great our CEO, Hali Borenstein, is. Basically, we're saving the Earth and looking damn good doing it.</p> <p>We're a global brand with 50+ stores (and counting) around the world, and our own<strong> </strong><a href="https://www.thereformation.com/sustainability/we-are-reformation.html"><strong>sustainable factory in LA</strong></a>. We innovate across categories like <a href="https://wwd.com/accessories-news/handbags/reformation-accessories-expansion-shoes-bags-1236447322/"><strong>accessories</strong></a>, <a href="https://www.elle.com/fashion/shopping/a60229509/reformation-swimwear-launch-2024/"><strong>swimwear</strong></a>, and <a href="https://hypebae.com/2025/4/reformation-good-in-bed-pyjama-collection-campaign"><strong>sleepwear</strong></a>, and we reach millions of people with campaigns like <a href="https://www.vogue.co.uk/article/laura-harrier-reformation"><strong>this</strong></a>,<strong> </strong><a href="https://www.youtube.com/watch?v=1EsJTIttah8"><strong>this</strong></a> and <a href="https://www.elle.com/fashion/a46873554/monica-lewinsky-reformation-voting-campaign-interview-2024/"><strong>this</strong></a>. </p> <p>None of this work is possible without the incredible people behind it. We're a mission-based company that invests in an inclusive culture, so we can innovate together and ensure everyone has the space to grow, thrive, and belong.</p> <p>And starting right now, we want to do all that<strong> with you.</strong></p> <p><strong>The Role: </strong></p> <p>Reformation is looking for a Lifecycle Marketing Manager to join the Ecommerce Growth organization to help architect the next evolution of our customer journeys.</p> <p>This role is ideal for a data-driven, curious, technical marketer who thrives at the intersection of strategy, automation, and personalization. You will lead end-to-end lifecycle programs across email, SMS, and emerging channels within Braze, driving retention, engagement, and long-term customer value.</p> <p>You will own audience strategy, journey orchestration, dynamic content personalization, experimentation, and performance optimization at scale.</p> <p><strong>What You’ll Do:</strong></p> <ul> <li>Develop and scale multi-channel lifecycle journeys across email, SMS, and push using Braze</li> <li>Design and build complex, trigger-based automations leveraging behavioral data, event triggers, and customer attributes</li> <li>Create advanced audience segmentation strategies grounded in customer lifecycle stage, purchase behavi ... (truncated, view full listing at source)