Director, New Products GTM

Director, New Products GTM Kindred is a members-only home swapping platform that unlocks the ability to live a travel-rich lifestyle through the power of community. By exchanging primary residences with trusted peers, renters and owners alike can match with Kindred spirits and explore new destinations without breaking the bank. Kindred is revolutionizing the “third option” of travel accommodation, compared to short-term rentals and hotels. Since launching in 2022, Kindred has grown to a global community of 300,000 members across 150+ cities and puts home swapping on the map as a radically more affordable, responsible, and connected way to travel. To support that momentum, Kindred has raised over $150M in capital from some of the most credible investors in Silicon Valley, including Index Ventures, Andreessen Horowitz, New Enterprise Associates, Bessemer Venture Partners, Caffeinated Capital, Elad Gil, and founders of companies like Opendoor, Figma, ClassPass, and more. Kindred’s co-founders are proven leaders from the early team at Opendoor ($15B+ exit), who have each built and scaled products that today generate $1B+ annual revenue combined. We’re looking for the world’s top builders, executors, and believers to help us make travel more meaningful. You can learn more about us in Forbes https://www.forbes.com/sites/francescawalton/2026/02/03/home-swap-startup-kindred-raises-125-million-in-fresh-funding-as-travelers-seek-creative-ways-to-save-money/ and The New York Times https://www.nytimes.com/2025/12/16/realestate/is-your-apartment-nice-enough-for-this-home-swapping-app.html. THE ROLE Kindred is building a members-only home swapping network powered by trust. In a trust-based network, growth isn’t just about driving traffic - it’s about building credibility via social proof, lowering psychological friction to activation, and driving durable behavior change. Circles is Kindred’s next major product evolution: They are curated micro-networks anchored in shared affiliation (networks, organizations) and shared identity (interests). They accelerate trust formation by making “who you’re swapping with” more legible and socially verified. Done well, Circles becomes a compounding system for Kindred: higher first-time conversion, more repeat hosting and travel, and stronger member-led acquisition. We’re hiring a Director, New Products GTM to be the ultimate DRI for launching and scaling Circles—and to build the playbook for future verticals over time. In the near term, you will own the end-to-end strategy and execution required to make Circles successful. You’ll combine sharp strategic thinking with high-ownership operating: setting direction, aligning cross-functional partners, and building the systems and resources to deliver results. Early on, you’ll be hands-on—rolling up your sleeves to ship—then hiring and leading a team as the motion proves out. WHAT YOU’LL DO: - Set Circles GTM Strategy: Define the thesis and GTM approach — positioning, target segments, channel strategy, lifecycle/nurture, launch milestones — for our first 5-10 circles in Year 1 . - Lead launch + execution excellence: Drive the integrated launch plan with Product, Marketing, and Ops; be accountable for adoption and business impact from launch through scale, with clear goals and KPIs (activation, conversion lift, repeat hosting/travel, advocacy). - Ship hands-on early: Create the initial assets and programs yourself where needed—messaging, launch plans, channel experiments, partner/affiliate motions, nurture flows—until the playbook is proven. - Identify and unlock the highest-leverage growth channels: Test, prioritize, and scale the channels that drive Circles adoption and engagement, in close partnership with Marketing and Product. - Integrate community levers throughout the funnel: Design and implement community-led programs that improve activation, conversion, retention, and advocacy. Partner with Product to embed community touchpoints in the p ... (truncated, view full listing at source)