VP of Consumer & Brand Marketing

VP of Consumer & Brand Marketing Replit is the agentic software creation platform that enables anyone to build applications using natural language. With millions of users worldwide, Replit is democratizing software development by removing traditional barriers to application creation. VP OF CONSUMER & BRAND MARKETING Replit · Foster City, CA (In-office Mon, Wed, Fri) Replit is the agentic software creation platform that enables anyone to build applications using natural language. With millions of users worldwide and over tens of thousands of business users, Replit is democratizing software development by removing traditional barriers to application creation. ABOUT THE ROLE Replit started as a platform loved by developers — but it's becoming something much bigger. With AI-powered software creation, Replit now enables anyone to turn their ideas into real applications, regardless of technical background. Our audience is expanding from developers and engineers to entrepreneurs, designers, students, and anyone with a problem worth solving. That's a fundamentally different marketing challenge — and an extraordinary opportunity. We're looking for a VP of Brand & Consumer Marketing to own how the world experiences and talks about Replit, building the narrative engine that reaches both the developers who love us and the millions of non-technical builders who don't yet know they can create software. You'll unify brand, content, and social into a cohesive story that captures what makes Replit different — not just as a developer tool, but as the platform where anyone can go from idea to software. You'll define a brand voice that speaks credibly to technical audiences while being genuinely inviting to people who've never written a line of code. You'll work closely with Product Marketing and Growth Marketing — taking the core product narrative and bringing it to life across every organic surface where builders discover and fall in love with Replit. This is a leadership role reporting directly to the CMO. WHAT YOU'LL DO Define and own Replit's brand narrative. You'll shape the story of what Replit is and why it matters — not just as a development tool, but as the platform where anyone can go from idea to software. You'll establish a brand voice that's distinctive, technically credible, and unmistakably Replit across every channel and touchpoint. Build a world-class content engine. You'll develop and execute the content strategy that makes Replit the most interesting company in developer tools to follow. This means blog content, tutorials, thought leadership, video, and storytelling that showcases what our builders create — turning our community's output into our most powerful marketing asset. Own social media strategy and presence. You'll lead Replit's social presence across Twitter/X, LinkedIn, TikTok, YouTube, and emerging platforms. You'll build a social strategy that drives awareness, engagement, and organic adoption — creating moments that get the developer world talking. Launch and scale influencer and creator partnerships. You'll build the programs that put Replit in the hands of the developers, creators, and tech voices who shape how the world thinks about building software. You'll design partnerships that feel authentic and drive real adoption, not just impressions. Amplify product launches. You'll partner with Product Marketing to bring every launch to life through organic storytelling — the blog narrative, the social drumbeat, the creator activations, the community excitement. PMM defines the positioning; you make the world feel it. Build and lead a high-performing team. You'll recruit and develop a team of content creators, social strategists, and partnership managers who are as passionate about the craft of storytelling as they are about the future of software creation. Create global campaign themes that work across audiences. You'll develop overarching campaign concepts and creative platforms that can be activat ... (truncated, view full listing at source)