Senior HubSpot Marketing Administrator & Campaign Analyst

We’re building the AI-driven future of customer success, from retention to growth! Gainsight is the AI-powered retention engine behind the world’s most customer-centric companies. The Gainsight CustomerOS platform orchestrates the customer journey from onboarding to outcomes to advocacy. More than 2,000 companies trust Gainsight’s applications and AI agents to drive learning, adoption, community connection, and success for their customers. To explore how our suite of solutions is shaping the future of customer success, check out the link. About This Role: We’re looking for a full-time Senior HubSpot Marketing Administrator & Campaign Analyst to join our Marketing team reporting to the Senior Manager, Campaign Analytics. This role is a remote role based in The United States. In this role, you’ll play a key role in elevating our global go-to-market engine by modernizing, optimizing, and governing a mature HubSpot environment to drive smarter campaigns, higher-quality pipeline, and deeper performance insights. You’ll do this by serving as the technical owner and strategic advisor for HubSpot and the broader MarTech stack—designing scalable automation, improving data quality and attribution, and partnering with Marketing, SDR, Sales, RevOps, and IT to ensure flawless execution across regions. This is a great opportunity for someone who thrives in a highly technical, fast-paced B2B SaaS environment and enjoys working cross-functionally with GTM leadership, campaign owners, sales operations, and security teams. The ideal candidate brings strong skills in HubSpot administration and architecture, marketing automation and analytics, and enterprise-grade data governance and integrations. What You'll Do: Serve as the primary administrator of our HubSpot Marketing Hub, overseeing configuration, optimization, and day-to-day system health. Build and manage advanced marketing workflows, nurturing tracks, customer journeys, behavioral triggers, and lifecycle programs. Create and maintain best-practice campaign structures, templates, and governance frameworks. Design and optimize web forms, conversion paths, and lead capture experiences across our multiple web properties. Ensure data quality, deduplication, enrichment, and consistent CRM hygiene across regions and teams. Represent our larger MarTech stack beyond HubSpot - including 6Sense, Qualified, Pathdactory and more - on matters of corporate IT Strategy and operational excellence Develop high-quality dashboards, reports, and attribution insights for Marketing, SDR, and Sales leadership - both within Hubspot, and by leveraging Hubspot data in other reporting and analytic environments. Partner with campaign owners to analyze performance, identify conversion bottlenecks, and recommend optimizations. Leverage buyer intent signals, lead scoring models, and intent-based segmentation to improve targeting and pipeline creation Apply HubSpot’s SEO, Customer Journey & content optimization tools to improve organic performance and on-page effectiveness. Build and enhance enterprise-grade lead scoring frameworks incorporating behavioral, firmographic, and intent data. Collaborate with Sales Operations, SDR Leadership, and RevOps to optimize lead routing to global sales teams. Continuously evaluate scoring and routing logic to maximize pipeline quality and speed-to-lead performance. Own and optimize integrations with key enterprise systems, including Salesforce, PathFactory, 6sense, Qualified, webinar platforms, data enrichment tools, and analytics platforms. Work closely with IT/Security to ensure deployments meet global security standards and reflect strong access controls. Manage configuration changes, API-based integrations, and vendor relationships where needed. Maintain compliance with GDPR, CASL, CAN-SPAM, and other regional regulations. Implement permissioning, auditing, and security controls to ensure responsible data stewardship. Lead governance for data retention, lawful basis tracking, doub ... (truncated, view full listing at source)