Enterprise ABM Manager

We’re building the AI-driven future of customer success, from retention to growth! Gainsight is the AI-powered retention engine behind the world’s most customer-centric companies. The Gainsight CustomerOS platform orchestrates the customer journey from onboarding to outcomes to advocacy. More than 2,000 companies trust Gainsight’s applications and AI agents to drive learning, adoption, community connection, and success for their customers. To explore how our suite of solutions is shaping the future of customer success, check out the link. About This Role: We’re looking for a full-time Enterprise ABM Manager to join our Marketing team reporting to the VP, Growth Marketing. This role is a remote role based in The United States. In this role, you’ll play a key role in driving enterprise pipeline growth and deal acceleration by leading highly personalized, insight-led account-based marketing programs for our largest and most complex global accounts. You’ll do this by partnering closely with Senior Account Executives, SDRs, and cross-functional marketing teams to design and execute 1:1 and 1:few programs that engage full buying committees, align tightly to account plans, and move opportunities forward. This is a great opportunity for someone who thrives in a fast-moving, enterprise GTM environment and enjoys working cross-functionally with sales, field marketing, product marketing, and revenue operations. The ideal candidate brings strong skills in enterprise ABM strategy, multi-channel campaign orchestration, and data-driven pipeline measurement and optimization. What You'll Do: Work hand-in-hand with Senior Account Executives and SDRs to co-build account-specific marketing plans. Guide SDR outreach strategy aligned with account insights, buying-committee personas, and engagement signals. Maintain tight feedback loops with sales leadership on account progression and pipeline. Own the ABM strategy for the enterprise segment—the most complex, highest-value accounts in the business. Develop and execute 1:1, and 1:few programs aligned to account maturity, deal stage, and the full buying committee. Build and maintain an account-centric reporting framework, and operationalize the automation of account-level buying committee identification and engagement. Build personalised digital journeys, orchestrate in-person and virtual events in partnership with our field marketing team, and develop account-specific messaging across LinkedIn, direct mail, web, sales plays, and executive experiences. Tailor programs to enterprise buying committees consisting of core and extended members of the buying committee, including CROs, CCOs, CIOs, CFOs, IT leadership, Operations, Procurement, and multiple project teams. Ensure all touchpoints deliver a consistent, personalized experience for each account. Understand and map our multi-product portfolio to account requirements, cross-sell opportunities, and relevant buying groups. Partner with campaign managers and integrate feedback from product marketing to develop personalized cross-portfolio plays for your target accounts. Operate with a pipeline-first mindset: success is defined by qualified pipeline creation, opportunity acceleration, and account conversion—not top-of-funnel activity. Build dashboards and insights that measure account progression, engagement across buying groups, account progression signals, pipeline conversion, and revenue impact. Use data to optimize channel mix, adjust investment, and identify and remove friction in the customer journey. Work comfortably inside Salesforce, HubSpot, PathFactory, and related ABM/intent tools to pull lists, build segments, analyze account behaviors, and track performance. Collaborate with operations teams, but remain hands-on and self-sufficient across the ABM tech stack. This is not a complete list of responsibilities, and the scope of the role may evolve with the needs of the team and business. This role will require occasional travel for team meetings ... (truncated, view full listing at source)