Product Designer II

At 2U, we are all in on purpose. We are motivated by our mission – to eliminate the back row in education – and connected by our shared passion to deliver world-class digital education at scale. As the parent company of edX, the world’s leading online learning platform, 2U powers more than 4,000 online higher education offerings – from free courses to full degrees. Together with more than 230 colleges, universities, and corporate partners, we are helping to unlock human potential. What We’re Looking For: The Product Designer II supports the Experience Design team within Executive Education and other lines of business by delivering high-quality, user centered product and marketing experiences. The role combines UX, UI, product thinking, and emerging design system practices to shape intuitive interfaces across pre purchase, up funnel marketing, checkout, and learner acquisition touch points. The successful candidate will collaborate with cross functional partners to translate business goals and learner needs into effective design solutions. This position is ideal for a strong mid-level designer who is comfortable operating in complex environments and ready for responsibilities that begin to overlap with senior expectations. This role is primarily focused on marketing-led product surfaces and acquisition journeys, with experimentation and CRO support contributing to continuous improvement. Responsibilities Include, But Are Not Limited To: User Experience Design: Conduct experience discovery activities including analytics reviews, behavior analysis, heuristic evaluations, journey mapping, and identification of friction points. Translate research insights and stakeholder input into problem definitions, opportunity areas, and experience principles. Apply modern UX frameworks such as Human Centered Design, Double Diamond, Jobs to be Done, Lean UX, and outcome-based design. Create user journeys, task flows, service blueprints, and ecosystem maps that reflect the complete Executive Education learner and customer experience. Design for up funnel marketing and acquisition experiences including program discovery, paid and organic landing pages, brochure pages, promotional experiences, thank you pages, checkout, and registration flows. Produce low and mid fidelity concepts to explore multiple solutions before progressing to high fidelity outputs. Facilitate lightweight UX research, including remote usability testing, prototype reviews, and concept validation. Identify measurable UX success metrics and collaborate with Product and Analytics teams to track improvements across the funnel. Ensure accessibility and inclusive design standards are applied across all breakpoints. Document design decisions and tradeoffs for alignment and future reference. Partner with Product Managers to identify UX risks, define requirements, and support phased solution planning. Support ongoing UX improvements across marketing, discovery, registration, and acquisition flow. User Interface and Visual Design Produce high fidelity UI designs aligned with 2U brand standards and partner university identities. Apply best practices for layout, spacing, responsive behavior, hierarchy, typography, and modern interaction design. Build polished Figma assets using components, auto layout, tokens, and responsive constraints. Document component behavior and usage patterns to support accurate engineering implementation. Collaborate with engineering teams to ensure that design intent translates accurately within modern front end frameworks, including, for example, React and Next.js . Conduct informal QA reviews to validate design quality across devices and breakpoints. Collaboration and Communication Build positive working relationships with Product, Engineering, Content, Marketing, and Analytics teams. Present concepts and communicate design rationale, tradeoffs, and recommendations clearly and confidently. Share work early in the process to mainta ... (truncated, view full listing at source)