Creative Director, Commercial

Creative Director, Commercial Beware of Phishing Attempts: We've noticed an increase in phishing where fraudsters impersonate employees and send fake job offers to steal sensitive information. We'll never ask for financial details during the hiring process and only use "@hingehealth.com http://hingehealth.com" emails. If you receive a suspicious offer, stop communication and report it to the US FBI Internet Crime Complaint Center. To verify an email from our recruiting team, forward it to security@hingehealth.com. ABOUT THIS JOB We are seeking a Commercial Creative Director to lead the creative strategy for Hinge Health’s enterprise initiatives, serving as the driving force behind how our brand resonates with the world’s leading employers. In this pivotal role, you will bridge the gap between complex clinical innovation and human connection, partnering with Commercial, Product Marketing, and Sales leadership to transform business goals into high-performing integrated campaigns, bespoke ABM experiences, and immersive brand activations. From overseeing large-scale events, integrated GTM campaigns to sales enablement toolkits, you will lead a talented multidisciplinary team in delivering work that is visually stunning and commercially effective. This is a unique opportunity to combine creative storytelling with business strategy to shape the future of digital healthcare. WHAT YOU’LL ACCOMPLISH Strategic Creative Leadership - Lead the creative vision: Define and drive the creative strategy for all commercial and B2B marketing initiatives, ensuring lockstep alignment with Hinge Health’s brand identity and business goals. - Translate value: Transform complex clinical and technical value propositions into clear, human-centric narratives that resonate with employers, consultants, and benefits leaders. - Strategic partnership: Establish a trusted, strategic thought partnership to Commercial, Product Marketing, and Sales leadership, translating business imperatives into high-impact concepts for GTM launches and market expansion. - Team development: Lead and mentor a high-performing team of designers and writers, fostering a culture of collaboration, innovation, and storytelling excellence. Campaign Development & Execution - Integrated campaigns: Conceptualize and execute multi-channel campaigns (web, digital, social, OOH) that drive brand awareness and tangible demand generation. - Sales enablement & ABM: Direct the creation of high-value sales assets (decks, ebooks, video) and bespoke Account-Based Marketing (ABM) experiences that help the Enterprise team engage and win key prospects. - Event experience: Oversee end-to-end creative development for commercial events and activations, seamlessly integrating creative content, digital, analog, and multimedia experiences to ensure a cohesive and immersive attendee journey from promotion to on-site delivery. - Performance optimization: Collaborate with Demand Gen to develop performance-driven creative assets, utilizing data and A/B testing to continuously optimize engagement and conversion rates. Operations, Innovation & Influence - Operational rigor: Manage creative operations for the commercial function, including agency/freelancer management, project prioritization, resource allocation, and budget oversight. - Executive communication: Present creative concepts and strategies to executive leadership, effectively articulating the business rationale and ROI of design decisions. - Brand stewardship: Ensure all commercial assets maintain strict brand consistency while adapting effectively to specific channel requirements and audience segments. - Future-proofing: Stay at the forefront of B2B marketing trends, effectively integrating new design platforms and generative AI tools to elevate the quality and efficiency of commercial creative work. BASIC QUALIFICATIONS - 10+ years of creative leadership experience, with a specialized focus on enterprise B2B marketing, experiential ... (truncated, view full listing at source)