Consumer Insights Lead

About Life360 Life360’s mission is to keep people close to the ones they love. Our category-leading mobile app,Tile tracking devices, and Pet GPS tracker empower members to protect the people, pets, and things they care about most with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 91.6 million monthly active users (MAU), as of September 30, 2025, across more than 180 countries. Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends who are basically family). Life360 has more than 500 (and growing!) remote-first employees. For more information, please visit life360.com . Life360 is a Remote-First company, which means a remote work environment will be the primary experience for all employees. All positions, unless otherwise specified, can be performed remotely (within the US) regardless of any specified location above. About the Job We are looking for a Consumer Insights Lead to serve as the definitive Voice of the Family within Life360. This is not a traditional, siloed research role. Reporting to the Head of Product Marketing, you will be a strategic voice embedded within the overall Marketing organization. Your mission is two-fold: First, to lead high-stakes strategic research that defines our product roadmap and annual planning. Second, to be a Strategic Multiplier—building the tools, AI-driven frameworks, and "Lean Research" templates that empower our PMMs (both in the US and internationally) to become market experts in their own right. You will be a critical partner to our International PMM ensuring our global expansion is rooted in deep, localized family insights. The US-based salary range for this position is $133,000 - 197,500. We take into consideration an individual's background and experience in determining final salary - therefore, base pay offered may vary considerably depending on geographic location, job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits, as well as equity. What You’ll Do Discovery Strategy Research Planning Lead the discovery and planning cycle each quarter, partnering with PMM leadership to identify "big unknowns" and prioritize research efforts. Architect the research methodologies in partnership with Product Marketing to help solve key business challenges and product decisions. Partner with International PMM to conduct research in key markets, decoding cultural nuances in "family safety" to inform localized go-to-market plans. Research Enablement Architecture Develop our playbook for "Lean Research" with templates for briefs, survey design, and 1:1 interview guides to ensure consistency and quality. Act as a player-coach to PMMs, teaching them how to execute their own rapid-cycle testing so the team stays agile. Spearhead the adoption of AI and LLM tools to automate the synthesis of NPS, App Store reviews, and transcripts into actionable narratives. Own the operations and ROI for internal platforms (Morning Consult Brand Tracker, UserTesting.com, SurveyMonkey), ensuring they are optimized for US and international teams. Qualitative Discovery The "Inner Circle" Program manage our qualitative program, facilitating 1:1 interviews and focus groups with Life360 Members to stay ahead of evolving family needs. Lead the analysis of App Store reviews and NPS data, turning raw feedback into monthly "Voice of the Family" reports that influence the product roadmap. Own the development of our behavioral and family lifecycle segmentation, defining how Life360 delivers value at every stage of parenting. Quantitative Rigor Market Intelligence Lead ... (truncated, view full listing at source)