Director of Product Marketing - Devices & Ecosystem

About Life360 Life360’s mission is to keep people close to the ones they love. Our category-leading mobile app,Tile tracking devices, and Pet GPS tracker empower members to protect the people, pets, and things they care about most with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 91.6 million monthly active users (MAU), as of September 30, 2025, across more than 180 countries. Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends who are basically family). Life360 has more than 500 (and growing!) remote-first employees. For more information, please visit life360.com . About the Job We're looking for a Director of Product Marketing to own the strategy and business health for Life360's Tile portfolio and hardware-software ecosystem. This role sits at the intersection of hardware development, retail/e-commerce growth, subscription monetization, and strategic partnerships. You'll partner with Product, BD, Marketing, and vertical PMMs to bring new Tile innovation and integrations to market across the globe. The ideal candidate is both a high-intensity operator and a sharp strategist that is an expert at driving impact across the entire product lifecycle through deep collaboration, storytelling, and bold thinking. You'll lead positioning, GTM, and commercial success for Devices hardware + subscription business while serving as the single PMM interface for Life360's Ecosystems –a strategic initiative dedicated to scaling our market footprint through high-impact integrations with third-party apps, services (e.g., Uber, AccuWeather), and hardware OEM partnerships. Beyond launching products, you own the ongoing health of the hardware-to-subscription funnel and feature adoption across our global member base—translating product value into compelling narratives for members, partners, and executives alike. The US-based salary range for this position is $175,000 - 256,500. We take into consideration an individual's background and experience in determining final salary - therefore, base pay offered may vary considerably depending on geographic location, job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits, as well as equity. What You’ll Do Go-to-Market Strategy Execution Define and lead the GTM strategy for Tile product launches, ensuring coordinated execution across retail, e-commerce, and direct-to-member channels. Drive launch readiness in partnership with Product, ensuring positioning, packaging, and channel plans ladder to business objectives. Partner with Growth, Retail, Sales, and vertical PMM teams to maximize launch impact through integrated demand generation and channel activation. Spearhead co-marketing playbooks for high-impact partnerships (e.g. Uber). Storytelling Executive Communications Own the positioning and messaging framework for the Life360 Tile portfolio and ecosystem integrations, ensuring consistency across all Member touchpoints. Partner with Marketing and Sales to translate product value into compelling narratives that drive awareness, consideration, and conversion through direct channels. Collaborate with Brand and Creative to bring the devices and ecosystem story to life across campaigns, content, and member communications. Create clear, compelling narratives for the executive team and cross-functional leadership on hardware strategy, ecosystem growth, and performance. Market Intelligence Product Partnership Drive "Inbound" PMM excellence by partnering with Product Management during the discovery phase to define product requirements and market whitespace b ... (truncated, view full listing at source)