Head of Product, Offroad (Group Product Manager II)

ABOUT onX We’re a team of builders, adventurers, and risk takers using technology to help people confidently explore the outdoors. Driven by our mission to awaken the adventurer inside everyone, we build products that optimize every outdoor experience and inspire confidence to get out and go further. We’re a high-growth tech company. The pace is fast, the work takes grit, and ambiguity is part of the job. As the world changes around us, we adapt - continuously evolving how we build, prioritize, and deliver. Our business moves quickly, and there’s real opportunity to shape what we build next. Each of our verticals - Hunt, Offroad, Backcountry, and Fish - is at a different stage of maturity, which means the challenges you encounter and the impact you have will vary depending on where you sit and what the business needs most. We operate with an experimentation mindset, continually iterating and improving how we solve problems. We expect our people to use the latest tooling, including AI, thoughtfully and responsibly, pairing human judgment with technology to increase quality, speed, and impact. Our impact comes to life through the products we build, in the stories of our customers, and in our growing commitment to land stewardship and recreational access. WHAT YOU WILL DO onX is seeking a seasoned product leader to own the product strategy and execution for onX Offroad, our fastest scaling business. This leader should thrive in high-tempo environments and bring experience across multiple stages of the business and product lifecycle, with a strength in navigating the critical transition from initial product-market fit to scale. At our current stage, success in this role requires comfort with calculated risks and the ability to move aggressively and decisively. You will set the long-term product vision while operating hands-on in a complex, multi-segment ecosystem where every activity, vehicle type, and geography represents a distinct customer need. In close partnership with engineering, user experience (UX) design, and business leadership, you will define product direction, packaging, and strategic focus areas, bringing structure to ambiguity, making thoughtful tradeoffs, and moving decisively as the business grows. This is a highly visible, strategic role requiring strong product judgment, technical fluency, and business acumen. You will pair strategic thinking with hands-on execution, leverage data to guide decisions, and champion our customers, with direct accountability for driving engagement, retention, and revenue across the Offroad business while reinforcing our “built for offroaders, by offroaders” ethos. This role will report to the General Manager, Offroad. *Note: To align with market norms, this role is externally titled Head of Product, Offroad. Internally, it maps to our Group Product Manager I/II level and title. As an onX Head of Product - Offroad, your essential job duties and responsibilities will look like: Own the strategic customer problem portfolio, guiding the evolution of onX Offroad’s product and business models. In partnership with the General Manager to define product packaging and tiering, informed by market segmentation, user behavior, and revenue opportunities. Lead a product and engineering team focused on strategic opportunity identification, business growth, and tiered value delivery. Collaborate cross-functionally with Engineering, User Experience (UX) Design, QA, Business Intelligence, Finance, Sales, and Customer Experience to translate strategy into scalable, customer-centric solutions. Model the business impact of pricing, packaging, and feature placement decisions. Partner with the General Manager, BI, and Finance to model the business impact of packaging, pricing, and feature placement decisions. Shape the product metrics framework to ensure clear visibility into usage, conversion, retention, and ARPU. Establish a data-driven product culture that connects customer behavior ... (truncated, view full listing at source)