Junior Product Marketing Specialist - Scrabble GO

Scopely is looking for a Junior Product Marketing Specialist to join our Scrabble GO team in Barcelona, Spain on a hybrid basis. At Scopely, we care deeply about what we do and want to inspire play every day - whether in our work environments alongside our talented colleagues or through our deep connections with our communities of players. We are a global team of game lovers who are developing, publishing and innovating the mobile games industry, connecting millions of people around the world daily. Scrabble® GO is one of our casual free-to-play mobile games and is the modern version of the world’s favorite word game! The team is based in Europe and the US, and works every day to create captivating new experiences for our players. What You Will Do As Junior Product Marketing Specialist you will contribute to the marketing strategy execution on one of our most cherished IPs - Scrabble, including an unannounced new mobile game launch. You’ll join an agile cross functional marketing team to develop and maintain an up to date marketing creative workflows across both games. You will be a critical team player contributing to the planning, execution and project management of the worldwide launch of a new mobile title. Contribute to the launch of an unannounced mobile title: Strategy execution on a live game supporting the launch of a new mobile game Establish best practice for marketing campaign planning, change management, and dashboard reporting Measure and optimize 360 Marketing campaign results and provide key insights to Marketing and Product Development teams Help track project timelines, milestones, and deliverables to ensure campaigns stay on schedule Support Community initiatives and project management ASO strategy performance across both games: Optimize product pages in the Apple and Google Play Store with compelling and visually stunning content to drive industry-leading conversion rates Analyze performance data and conduct A/B testing in collaboration with performance marketing and ASO (App Store Optimization) teams to maximize the impact of our creatives Continuously develop expertise in ASO and related areas Collaborate with our Partnership team to unlock further visibility for your game on the App Store and Google Play store via featured placements or special promotions Marketing Creative Production Delivery across both games: Contribute to the creative strategy and work with creative partners to develop and execute captivating user acquisition (UA), community, CRM creatives that will connect Scrabble Go and the unannounced title with its target audience Owns submitting and tracking all marketing creative requests within project management tools Partnering with internal and external creative agencies, managing end to end Push creative boundaries, identifying innovative ways to market to our target audience Reporting as needed Support Brand Manager in development of Brand Guidelines, owns project managing the development of Style Guide Creative testing coordination between creative team, UA, and brand What We're Looking For Bachelors degree Time management skills with the ability to focus on priorities, problem solving, multi-tasking, and meeting deadlines A driven, team-focused self-starter Excellent organizational skills and an eye for detail Creativity process orientation Bonus Points Experience working with art and marketing teams Previous experience in gaming or entertainment Free-to-play gaming experience / Passion for mobile gaming About Scopely Scopely is a leading video game and global interactive entertainment company, home to many of the world’s most beloved and enduring experiences, including two of the most successful mobile games of all-time “MONOPOLY GO!” and “Pokémon GO,” along with “Stumble Guys,” “Star Trek™ Fleet Command,” “MARVEL Strike Force,” “WWE Champions,” the Scrabble® franchise, “Yahtzee® With Buddies,” and many others. Across mobile, web, PC, and consol ... (truncated, view full listing at source)