Senior SEO Specialist

Get to know Okta Okta is The World’s Identity Company. We free everyone to safely use any technology, anywhere, on any device or app. Our flexible and neutral products, Okta Platform and Auth0 Platform, provide secure access, authentication, and automation, placing identity at the core of business security and growth. At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box - we’re looking for lifelong learners and people who can make us better with their unique experiences. Join our team! We’re building a world where Identity belongs to you. Okta is seeking a highly skilled and results-oriented Senior SEO Specialist to independently drive high-impact SEO and GEO work across Okta.com. This is a senior individual contributor role that requires full ownership, proactive problem-solving, and senior-level decision-making across technical, content, and analytical SEO initiatives. The ideal candidate demonstrates strong judgment, clear communication, operational rigor, fruitful cross-functional collaboration, and the ability to translate SEO insights into measurable business outcomes with minimal oversight. Strategic Leadership Ownership Operate with minimal supervision, taking full ownership of all assigned work and proactively solving problems and identifying opportunities Self-initiate SEO checks, QA, competitive research, and the development of new ideas and strategies. Manage multiple concurrent projects effectively, meeting both deadlines and quality standards while triaging needs based on business impact. Create and communicate SEO strategy roadmaps with stakeholders and Okta leadership Proactively update manager and stakeholders on project status and progress, Stay current on industry changes (SEO, AI/GEO/AEO) and apply new insights to daily work and long-term strategy. Core SEO Execution Demonstrate SEO expertise consistent with 5+ years of professional experience, understanding the why behind SEO issues Identify and prioritize SEO gaps based on potential business impact and measurable outcomes (acquisition, performance). Utilize systems, checklists, and repeatable processes to ensure comprehensive and high-quality analysis and execution. Maintain a strong working understanding of Okta’s business model and product offerings. Correlate cause-and-effect relationships in SEO performance to synthesize trends and patterns Mentor and enable Marketing and non-marketing stakeholders to adopt SEO best practices Develop best practice documentation to enable internal teams to self-service Communication Delivery Provide senior-level insights, synthesis, and actionable recommendations. Communicate complex SEO concepts clearly and effectively to both technical and non-technical audiences. QA all work prior to stakeholder review, have a strong attention to detail, and anticipate stakeholder questions and address them proactively Use a self-owned resources and task management system (e.g., Asana) to manage work, files, tools, links, and deadlines with accurate status, ownership, and due dates. Qualifications 5+ years of professional experience demonstrating advanced SEO expertise (technical, content, and analytical). Knowledge of multiple SEO platforms such as STAT, SEMRush, Lumar/DeepCrawl,, Looker Studio,Google Analytics, Google Search Console, Screaming Frog, and more. Experience with Adobe Experience Manager (AEM) is a plus Passionate about SEO, GEO, content strategy, AI, and digital marketing Proficiency in spreadsheets, including advanced functions such as VLOOKUPs, % change formulas, conditional formatting, and more. Comfortable navigating CMS platforms and making accurate site changes Experience with reporting platforms and SEO tooling. Proven ability to leverage SEO tools, AI, and automation to increase efficiency and scale impact. Ability to create impactful slide decks and reporting materials for senior-level audiences. A co ... (truncated, view full listing at source)