Technical Product Marketing Manager, Media & Entertainment

Technical Product Marketing Manager, Media & Entertainment TECHNICAL PRODUCT MARKETING MANAGER, MEDIA & ENTERTAINMENT Location: Hybrid - Bay Area, California ABOUT THE ROLE If you're a product marketer who thrives at the intersection of cutting-edge technology, customer value, and go-to-market execution, this role is for you. At Coactive, we’re looking for a Technical Product Marketing Manager who deeply understands AI-powered products and can translate complex capabilities into clear, compelling value for customers and internal teams. This is a high-impact, high-visibility role where you’ll be a fundamental driver of how our products are positioned, promoted, and launched, based on a deep understanding of the market and of customer needs. You’ll work closely with Product Management, Engineering, Sales, and Customer Success teams to ensure that Coactive’s AI-powered solutions resonate with Media & Entertainment customers. WHAT YOU’LL DO CUSTOMER AND MARKET INSIGHT - Leverage your expertise in Media and Entertainment workflows, challenges, and buying motivations to create compelling collateral and communications. - Engage directly with customers to understand how AI-powered capabilities deliver value for content and advertising-driven use cases. - Translate customer insights and market trends into differentiated messaging, positioning, and narratives. - Ensure that Coactive is abreast of the latest competitive developments and is well positioned to succeed in a rapidly changing market. PRODUCT POSITIONING AND MESSAGING - Help to drive product positioning, value propositions, and messaging across key personas and use cases. - Clearly articulate technical capabilities (AI, multimodal models, data pipelines, content and advertising workflows) in a way that resonates with both technical and business audiences. - Create compelling product narratives that connect features to outcomes and ROI. - Influence product strategy by providing market-backed insights and feedback to Product Management and Engineering. GO-TO-MARKET STRATEGY AND ENABLEMENT - Lead GTM strategy for new product launches, from alpha and beta to GA. Influence the direction of demand generation campaigns. - Partner with Product Management to drive launch readiness, compelling customer narratives, and product collateral. - Enable Sales and Customer Success with training, pitch decks, demos, battlecards, FAQs, and technical enablement. - Help design and manage beta and early-access programs to build champions and gather actionable feedback. TECHNICAL STORYTELLING - Translate complex AI concepts (computer vision, NLP, multimodal learning) into simple, credible, and differentiated stories. - Collaborate with Solutions and Sales Engineering to ensure demos and proof points align with real customer value. - Create compelling, high level demos or explainer videos that can drive inbound interest WHAT WE’RE LOOKING FOR - 7+ years of experience in Product Marketing, Technical Product Marketing, or a similar role in high-growth or early-stage enterprise software companies. - Bachelor’s degree, with some technical coursework (computer science, statistics, etc.) or a STEM degree - MBA preferred, but not required - Proven experience launching and scaling enterprise, data, or AI-powered software products. - Strong technical fluency in AI/ML concepts, including computer vision, NLP, and multimodal systems. - Experience in media and entertainment, particularly with content operations, adtech, and/or programmatic advertising workflows. This could be from working in media and entertainment directly, or from working in companies that serve media and entertainment companies. - Experience working closely with Product and Engineering teams on roadmap alignment and launches. - Ability to communicate complex ideas clearly to diverse audiences: technical, commercial, and executive. - Deep experience enabling sales teams with effective presentations, demos, ex ... (truncated, view full listing at source)