GEO Content Specialist

Get to know Okta Okta is The World’s Identity Company. We free everyone to safely use any technology, anywhere, on any device or app. Our flexible and neutral products, Okta Platform and Auth0 Platform, provide secure access, authentication, and automation, placing identity at the core of business security and growth. At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box - we’re looking for lifelong learners and people who can make us better with their unique experiences. Join our team! We’re building a world where Identity belongs to you. Okta is seeking a highly proficient GEO Content Specialist to execute content-focused Generative Engine Optimization (GEO) strategies for Okta and Auth0. This is a mid-level individual contributor role focused on ensuring content is optimized for visibility and retrieval in the evolving landscape of AI Search/GEO/AEO. The ideal candidate is a reliable self-starter with a strong understanding of content, SEO, and the mechanisms of Large Language Models (LLMs). Core Responsibilities Execution Content Optimization: Execute the strategy for structuring and optimizing content to promote content retrievability by LLMs Develop and refine content blocks to be machine-parsable and aligned with semantic density and emerging AI answer formats. Understand how content must be shaped for LLM visibility and apply best practices while adhering to brand and quality standards. Identify opportunities by reviewing GEO prompt data, analyzing competitors, and thinking creatively about content needs for the business GEO Knowledge Application: Maintain a working knowledge of how LLMs function, relevant KPIs, and content-related GEO best practices. Apply concepts such as vector embeddings, RAG, grounding, chunks, passages, and citations in daily content work. Stay current on industry changes related to GEO/AEO/AIO and the future of organic visibility. Data Workflow: Utilize a data-driven approach to execute content tasks and identify content performance trends. Collaborate with Content and Digital Strategy teams to ensure optimized content is published effectively. Manage assigned content tasks effectively, meeting deadlines and quality standards. Leverage AI in content analysis, editing and production workstreams to improve efficiency and output Qualifications 4+ years of professional experience in SEO, digital marketing, or content strategy, with a focus on content optimization and/or content development Understands how content is rewarded in both LLMs and modern-day search ranking algorithms (this position is not about traditional SEO keyword optimization) Familiarity with current GEO concepts and the role of LLMs in search Working knowledge of SEO/AI Search platforms such as SEMRush, BrightEdge, Ahrefs, Profound, and Google Search Console. Proficiency in data analysis and insights gathering for content output and performance tracking Strong communication skills, with the ability to articulate content requirements and results clearly Ability to operate manage multiple content execution projects concurrently , adhering to deadlines, and communicating effectively to team leadership Experience using Adobe Experience Manager (AEM) or a similar enterprise-level CMS. Background in the Identity and Access Management (IAM), B2B marketing, SAAS, or the cybersecurity domain is preferred, but not required. #LI - Hybrid #P24088_3363970 Below is the annual base salary range for candidates located in California (excluding San Francisco Bay Area), Colorado, Illinois, New York and Washington. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) i ... (truncated, view full listing at source)