Marketing Science Lead | Growth

Marketing Science Lead | Growth Who we are is what we do. Deel is the all-in-one payroll and HR platform for global teams. Our vision is to unlock global opportunity for every person, team, and business. Built for the way the world works today, Deel combines HRIS, payroll, compliance, benefits, performance, and equipment management into one seamless platform. With AI-powered tools and a fully owned payroll infrastructure, Deel supports every worker type in 150+ countries—helping businesses scale smarter, faster, and more compliantly. Among the largest globally distributed companies in the world, our team of 7,000 spans more than 100 countries, speaks 74 languages, and brings a connected and dynamic culture that drives continuous learning and innovation for our customers. Why should you be part of our success story? As the fastest-growing Software as a Service (SaaS) company in history, Deel is transforming how global talent connects with world-class companies – breaking down borders that have traditionally limited both hiring and career opportunities. We're not just building software; we're creating the infrastructure for the future of work, enabling a more diverse and inclusive global economy. In 2024 alone, we paid $11.2 billion to workers in nearly 100 currencies and provided healthcare and benefits to workers in 109 countries—ensuring people get paid and protected, no matter where they are. Our momentum is reflected in our achievements and customer satisfaction: CNBC Disruptor 50,  Forbes Cloud 100, Deloitte Fast 500, and repeated recognition on Y Combinator’s top companies list – all while maintaining a 4.83 average rating from 15,000 reviews across G2, Trustpilot, Captera, Apple and Google. Your experience at Deel will be a career accelerator. At the forefront of the global work revolution, you'll tackle complex challenges that impact millions of people's working lives. With our momentum—backed by a $17.3 billion valuation and $1 B in Annual Recurring Revenue (ARR) in just over five years—you'll drive meaningful impact while building expertise that makes you a sought-after leader in the transformation of global work. As the Growth Marketing Science Lead, you will be the architect of our "Test and Learn" ecosystem. With an annual spend exceeding $100M, your mission is to ensure every dollar is optimized through rigorous statistical validation. You will translate complex data into high-growth strategies for our search and paid social teams, ensuring we aren't just spending, but scaling intelligently. RESPONSIBILITIES - Experimentation Roadmap: Design and lead a high-velocity A/B and multivariate testing roadmap across channels, campaign types, ad creatives and audience segments. - Strategic Guidance: Serve as the "strategic pulse" for the Paid Marketing team. Provide data-backed briefs that tell Channel Managers exactly where to pivot spend based on test winners. - Opportunity Discovery: Go beyond standard reporting to "mine" data for untapped growth levers. Identify patterns that haven't been scaled and propose the business case for expansion. - Platform Alpha & Best Practices: Stay at the bleeding edge of ad platform capabilities (Google, Meta, LinkedIn). Experiment with "alpha/beta" features (e.g., Value-Based Bidding, PMax experimentation) to ensure our stack is consistently ahead of industry benchmarks. - Advanced Attribution: Continuously refine our multi-touch attribution (MTA) and Media Mix Modeling (MMM) models to measure the incremental impact of non-linear B2B buyer journeys. - Marketing Data Infrastructure: Partner with Analytics Engineering to build clean, scalable data models in Snowflake (via dbt) that specifically track experiment lift and incrementalities, and present their performance metrics in dashboard. DESIRED SKILLS AND COMPETENCIES - 5+ years in a Data Analytics or Growth Marketing role, ideally within a high-spend B2B environment. - Proficiency in SQL, Looker, Snowflake or compar ... (truncated, view full listing at source)