B2B Digital Marketer (Contract) - Korea

B2B Digital Marketer (Contract) - Korea ABOUT US Our mission is to reinvent the way people learn, starting with language. Learning a language can change a life by opening doors to new cultures, careers, and communities. Two billion people around the world are actively trying to learn a language, but the best way to learn (one-on-one tutoring) is hard to access at scale and hasn’t been meaningfully improved in decades. Speak is building a human-level, AI-powered tutor in your pocket: a conversation-first experience that lets learners actually speak, get instant feedback, and progress through carefully designed lessons. The result is a complete path from beginner to confident speaker across multiple languages. Speak first launched in South Korea in 2019, where Speak has now become the number one language learning app, and we now serve learners across many markets and 15+ languages. Speak is one of the world’s leading AI companies, with over $150m raised in venture investment from OpenAI, Accel, Founders Fund, Khosla Ventures, and more, with a distributed team across San Francisco, Seoul, Tokyo, Taipei, and Ljubljana. ABOUT THE ROLE We are looking for a results-driven B2B Digital Marketer to join our team. This role will assist qualified pipeline growth through strategic lead generation across LinkedIn, Google, Naver, and other digital channels. You will manage campaign execution from initiation through to reporting, working cross-functionally with designers, content writers, internal marketing teams, sales, and external agency partners. The ideal candidate is analytically minded, comfortable running A/B tests to continuously improve performance, and experienced in managing the full MQL-to-SQL journey. Korean language skills are required, as this role supports global market with focus on Korea. For “rest of the world” markets, this role will execute with the support of local translators. This is a 6-month contractor position. Depending on performance & business needs, there may be an extension. WHAT YOU'LL DO 1. LEAD GENERATION & CAMPAIGN EXECUTION - Set up and execute B2B lead generation campaigns across LinkedIn, Google/Naver SEM, display, and other relevant digital channels targeting both MQL and SQL audiences - Manage end-to-end campaign operations including asset trafficking, tracking setup (UTMs, pixels, tags), and pre-launch QA - Execute A/B tests across targeting parameters, ad copy, creative assets, landing pages, and channels to continuously improve lead quality and conversion rates - Coordinate with translators to adapt and localize campaigns for APAC and other target markets (i.e. LATAM) 2. CONTENT & ASSET COLLABORATION - Work closely with designers and content writers to develop high-performing lead generation assets including whitepapers, gated content, webinars, landing pages, and image/video creatives - Provide performance-driven feedback on creative assets to improve engagement and conversion metrics - Review landing pages and user flows to ensure accuracy, brand alignment, and conversion readiness - Support the setup and monitoring of A/B tests on landing pages and creative assets 3. PERFORMANCE REPORTING & DATA ANALYSIS - Build, maintain, and update campaign dashboards and KPI reports across all active platforms - Collect, validate, and organize performance data for weekly, monthly, and quarterly reviews - Analyze funnel metrics (CTR, CVR, CPL, MQL-to-SQL conversion rates, drop-off points) to surface trends and actionable insights - Prepare clear performance summaries and optimization recommendations for internal stakeholders 4. BUDGET & ADMINISTRATIVE OPERATIONS - Support budget tracking, PO processing, vendor invoicing, and cost reconciliation - Maintain accurate and up-to-date financial documentation to support monthly and quarterly reporting cycles WHAT WE'RE LOOKING FOR - 3–5 years of hands-on experience in B2B digital marketing, with a focus on lead generation and performance ... (truncated, view full listing at source)