Startup Field Marketing Manager - AUNZ

Who we are About Stripe Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone’s reach while doing the most important work of your career. About the team Our AUNZ Marketing team's mission is to engage priority audiences through impactful and relevant marketing programs and events to drive growth in the adoption of Stripe’s solutions. Marketing is a sales-aligned team, partnering closely with our Go-To-Market organisation, including Sales, Sales Development, Solutions Architects, Partnerships, and others. This role leads our Startup marketing program and partners with our Startup Go-To-Market team, supporting venture-backed and bootstrapped startups and investor communities across AUNZ. What you’ll do This is a Startup field marketing role with a strong ecosystem and community focus. You will be responsible for building on Stripe’s reputation to increase Startup’s consideration of Stripe, build Startup communities with Stripe and drive pipeline and revenue growth across Stripe’s Startup segment by combining demand generation, account-based marketing, and community-led engagement with founders and operators, as well as their investors and partners. In this impactful role, work closely with Sales, Startup Partnerships and cross-functional partners to define and execute Startup-focused marketing strategies that generate high-quality leads, build pipeline, and accelerate revenue growth. You will: Spearhead Stripe’s AUNZ startup marketing and community strategy, creating and delivering programs designed to engage founders and operators Define and execute Startup marketing strategies and field programs that generate pipeline and revenue across Startup accounts. Design and deliver programs that combine thought leadership, ecosystem engagement, and demand generation to support customer acquisition and expansion. Partner closely with Sales to identify strategic opportunities within target accounts and run coordinated marketing initiatives aligned to territory and account plans. Experiment with new ways of engaging startup communities, leveraging best practices from both within Stripe and the broader industry, and sharing learnings across the team to scale what works. Responsibilities Develop and implement a startup audience marketing and ecosystem engagement strategy across AUNZ in collaboration with Demand Generation, Product Marketing, Startup Sales, and Partnerships teams. Design and lead community-driven and field marketing programs, including Stripe-hosted events, partner activations, and ecosystem initiatives that drive engagement and pipeline. Manage marketing programs with VC firms, accelerators, incubators, and startup ecosystem partners to create valuable community experiences and demand generation opportunities. Develop and execute segment marketing strategies and field programs to engage target personas and generate opportunities within existing and new Startup accounts. Define and run full-funnel, segment-specific plans including digital marketing, campaigns, ABM, virtual and in-person events, partner/co-marketing, and third-party sponsorships. Partner with Product Marketing and Campaigns to create and amplify industry content that accelerates buyer progression and supports field teams (e.g. case studies, playbooks, solution briefs, customer stories, ROI frameworks). Partner closely with Sales leadership, account teams, and Sales Development to co-build territory and account plans and ensure marketing programs convert into pipeline and closed business. Coordinate with APAC Demand Generation, Partner Marketing, Product Marketing ... (truncated, view full listing at source)